The history of Grolsch dates back to the year 1615. The brewery is thus one of the oldest Dutch companies. Grolsch is active on the Dutch drinks market and a large number of international drinks markets. The United Kingdom is the largest international sales market. Grolsch beer is brewed in the United Kingdom under licence. Important foreign markets are the United States, Canada, France, Australia and New Zealand.

Grolsch only brews beer, concentrating on the premium segment of the market. The Grolsch brand is the main product. The campaign theme ‘Craftsmanship is Mastery’ and the unique swing-top bottle have contributed strongly to the power of the brand. The company attaches great importance to creativity and innovation. This enables Grolsch to respond quickly, particularly in developed markets, to the changing needs of the market. The Grolsch organisation is professional, powerful and flexible. In addition to its commercial success, Grolsch also enjoys sound financial results. Grolsch is a respected and attractive employer that plays an active role in society. As of 12 February 2008, Grolsch is a subsidiary of SABMiller plc.