Many consumers enjoy beer. We would like to keep it that way. Of course, we, as brewers, like to sell beer. But at the same time we want to prevent the damaging effects of irresponsible alcohol consumption. It is our task to offer reliable information and take responsibility
Grolsch is in favour of self-regulation and enforcement. We do not believe in banning alcohol advertising, increasing excise duties on beer and limiting the availability of alcoholic beverages by law. In our opinion, these are not the right measures to combat alcohol abuse. Only a targeted approach, focused on the target group, ensures that the beer lover can continue to enjoy a beer responsibly in the future.
We continuously strive to improve this percentage. Key point in this are the social media channels. We Only use them when they enabled an age gate. Channels that cannot provide this are excluded from Grolsch statements.
Grolsch supports the FAS-project to create publicity and awarness about FAS in the Netherlands. We add the educational logo on our packaging and over information about FAS via www.aboutalcohol.com. This way we want to inform and educate women so they can make an informed decision.