Today Royal Grolsch and the Municipality of Enschede are activating the 'Flip the switch' campaign in Enschede's city center. The energy saving campaign was launched nationwide in April and is now being renewed. The aim of the campaign is to raise awareness about gas and energy consumption among households and businesses.

 

In the coming weeks, the campaign will be visible both online and in various Grolsch catering outlets in the city center, through specially designed coasters, table cards and a social media campaign. The first campaign felts were handed out this evening by Jeroen Diepemaat, Enschede alderman, and Koert van 't Hof, Corporate Affairs Director Koninklijke Grolsch. Joris Eleveld, chairman of the Vereniging Horeca Stad Enschede (on-trade Enschede association), was pleased to receive them. Jeroen Diepemaat: "We live in times of high energy prices and major tasks in the field of sustainability. It is important for all of us to consume less and reduce energy costs. As a municipality, we naturally help our residents where we can. We do this in many different ways. And in this case by drawing attention to this national campaign. After all, awareness is extremely important. As a municipality we are therefore very happy that a large Enschedean company supports this initiative."

 

Koert van 't Hof: "When it comes to saving energy, there is no single solution: it's multiple measures that together create a big effect. We also see this in our own transition to a CO2-neutral brewery, and is also the strength of the 'Turn the switch' campaign. It is the sum that counts. By supporting the Municipality of Enschede in this campaign, we are together setting a good example. We hope that more companies and households will see the opportunity to take energy-saving measures."