Vision, ambition and values

OUR MISSION AND AMBITION

 

Grolsch is a strong brand and a company with a strong identity. With our mission, ambition, and the way we work, we demonstrate what we feel is important.
 

Our mission: We brew special moments with character

Our ambition: To become the winning brewery of the Netherlands

The way we work: Our ‘challenger mind-set’:

  • Setting ambitious goals
  • Own up to achievements
  • Focus on what’s truly important

 

Special moments with character

Winning brewery of The Netherlands

Our 'Challenger Mindset'

We brew extraordinary moments with Character

We brew extraordinary moments with Character

Grolsch is different, self-willed. We call it character. Character is not getting lead by others but having the confidence and conviction to choose your own path. Being who you are: real, sincere and authentic

Grolsch believes that authenticity enriches the world. Truly enjoying the moment every once in a while. Taste, realize and experience. Every sip you take. For every occasion a fitting beer.  Brewed with passion and craftsmanship.

The winning brewery of the Netherlands

The winning brewery of the Netherlands

We believe in our beers. For over 400 years. We have the people, the brands and the craftsmanship. The bar is set high. There is a clear goal. We are alert, dare to be critical, make choices and do what we need to. We continuously challenge ourselves and those around us. And we deliver, always, no matter what. Together we strive. We are a company of winners.
Our 'challenger mindset'

Our 'challenger mindset'

Grolsch is ambitious: we want to win, to be the best. For our customers, for our consumers and partners, to make a difference. We focus on results. We work with clear goals and feel responsible for our achievements.

We think in growth, possibilities and innovation. We like a challenge and inventive solutions. With conviction and courage, we choose our own path. Authentic and driven. We say what we believe and believe in what we say. For over 400 years. 

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2019 Grolsch - A subsidiary of Asahi Europe Ltd