Personal view at the world

Grolsch is characterised by its own view of the world and its view of beer in particular. Generation after generation, we followed our own path, did things differently. Our swing-top bottle is an excellent example of that. Grolsch is a strong brand and a company with a strong identity. But what do we stand for? What do we strive for? With our vision, ambition and values we demonstrate what we feel is important.


We brew special moments with character. 


To become the winning brewery of the Netherlands in 2020. 


  • Confidence
  • Passion
  • Focus 
  • Craftmanship

We want to be admired for what we do and who we are

Grolsch is famous throughout the world, but we are more than just a beer brand. We are a multifaceted, energetic company that can look back with pride on a facinating past.

But we can also look forward to a future full of challenges in which - as part of Asahi - we can work towards an achieving further succes. We brew Grolsch with an abundance of passion, craftmanship and dedication. We want to be admired for what we do, for the high quality of the beer that we brew, and for the masterly manner in which we operate. 






We believe in beer and above all in Grolsch!

We believe in the drink that we know everything about: beer. Our beer is made using two unique ingredients, tradition and innovation, and drawing on almoost 400 years of experience. And if that experience has taught us anything, it's that innovation needs to be a continuous process. We brew and package our top-quality beer in one of the most modern breweries in the world, where high-tech and high-taste go hand in hand. We believe firmly in cherishing the best of the past (our iconic swing-top bottle is an obvious example) while embracing the best that the present has to offer.The result is beer so delicious that you have to taste it to believe it!





We make the difference

We are, in every sense, a remarkable business that relies on remarkable people. And those people are our main asset. Thanks to their unparalleled passion and commitment, skilled use of technology and unrivalled knowledge of the beer brewing process, we are a unique company. And that uniqueness is the foundation on which we have built our success. We have our own vision of the world in general and of beer in particular. Taken together with the rich variety of beers that we offer, the strong Grolsch brand and our co-operation with customers and suppliers, it helps distinguish us from the competition. We offer consumers greater choice and the opportunity to drink the beer that suits them best. This gives beer drinkers all the more reason to choose Grolsch and to remain loyal to that choice.





We follow our own path

We have always been different from everyone else. Generation after generation, we have followed our own path and done things differently. It's not about being stubborn; it's about wanting to brew, package and distribute beer better than everyone else. We are enterprising and inventive, relishing new challenges and exceling in terms of the quality of our methods and products. We know that we don't operate in a vacuum and that co-operation makes us more successful. At all times, we live up to our responsibilities and demonstrate our engagement with everything that affects us and the world around us. We are Grolsch.