Grolsch is a strong brand and a company with a strong identity. With our mission, ambition, and the way we work, we demonstrate what we feel is important.
Our mission: We brew special moments with character
Our ambition: To become the winning brewery of the Netherlands
The way we work: Our ‘challenger mind-set’:
Special moments with character
Winning brewery of The Netherlands
Our 'Challenger Mindset'
Grolsch believes that authenticity enriches the world. Truly enjoying the moment every once in a while. Taste, realize and experience. Every sip you take. For every occasion a fitting beer. Brewed with passion and craftsmanship.
We think in growth, possibilities and innovation. We like a challenge and inventive solutions. With conviction and courage, we choose our own path. Authentic and driven. We say what we believe and believe in what we say. For over 400 years.