OUR VIEW AND AMBITION
Grolsch is a strong brand and a company with a strong identity. With our mission, ambition, and the way we work, we demonstrate what we feel is important.
Our mission: we brew special moments with character
Our ambition: we inspire people to drink better
The way we work:
- We do what we promise
- We are stronger when we work together
- We are clear and decisive in everything we do
- We bring out the best in our people
- We are open-minded and invent better ways
We brew extraordinary moments with Character
Grolsch is different, self-willed. We call it character. Character is not getting lead by others but having the confidence and conviction to choose your own path. Being who you are: real, sincere and authentic. We want to create a workplace where everyone feels welcome - regardless of our differences - and where every employee feels recognised and valued.
Grolsch believes that authenticity enriches the world. Truly enjoying the moment every once in a while. Taste, realize and experience. Every sip you take. We inspire people to drink better, at a time that suits you and with a beer that suits you. Brewed with passion and craftsmanship.
Grolsch believes that authenticity enriches the world. Truly enjoying the moment every once in a while. Taste, realize and experience. Every sip you take. We inspire people to drink better, at a time that suits you and with a beer that suits you. Brewed with passion and craftsmanship.
We inspire people to drink better
We inspire people to drink better, at a time that suits you and with a beer that suits you. Whether it is with a nice glass of lager, an alcohol-free beer, a specialtybeer or an ice-cold Viper: we offer a suitable beer for every moment of the day. With us, you can be sure that our beers are brewed with craftsmanship and with consideration for the environment, people and society. That is truly better drinking.
Real. Character.
Real. Character.
Our way of working
Grolsch is different, self-willed. We call it character. We are open-minded and always looking for better ways. We are clear, decisive and we do what we promise. We are ambitious, bring out the best in each other and enjoy working with everyone, because together we are stronger. We choose our own path with conviction and courage. Authentic and driven. We say what we believe and believe in what we say. For over 400 years.
Real. Character.
Real. Character.
