Manager CSI & Corporate Events
"We support many projects initiatives and associations in the region. More and more, Grolsch is committed to a sustainable living environment on various fronts."
The Grolsch beer brand may travel all over the world, but we will always stay connected to Twente and the Achterhoek. This is where we were born: here are our roots. We have always been very involved in the region, and we’d like to keep it that way! Naturally, we make a valuable contribution to the local, regional and national economy.
Grolsch Craftsmanship is Mastery Fund: 15 new initiatives submitted, 3 projects supported with €5,000 each. Pak An Foundation: 100 plans submitted in 2018; 43 were supported through access to the network, coaching, publicity and/or funds.
Supported a wide range of social projects: Enschedese Uitdaging, Enschede-Haaksbergen Food Bank, Twente Mobiel and Foundation De Koepel Boekelo/Usselo.
Employees were actively encouraged to contribute to social projects with the ‘Asahi Challenge’. Grolsch has lent financial support to various regional social projects, proposed by Grolsch employees.
In 2018, women hold 14% of all management positions. Our target for 2025 is challenging and will remain a key area for attention in the coming years.
The Grolsch Craftsman programme started in October 2018 and is currently being taken by a large number of employees from the Packaging department. The first registrations for the next edition of the course have already been submitted.
Various internal projects were set up and highlighted: Vitality check, PensioenPod, Road safety for lease drivers, and the E-bike trial.
We made sure to highlight the issue of sustainable employability within the company every month, with initiatives such as Stoptober and the Vitality check.
This RI&E has just been completed. The improvement plan will be followed up in 2019.
These RI&Es were conducted in the Packaging department. The improvement plan will be followed up in 2019.
All Maintenance employees of the Packaging department took part in and passed the VCA safety course.
Safe Working Environment:
Jaap Hulshof, Sponsoring & Corporate Events Manager - Royal Grolsch
“Sustainability, in the broadest sense of the word, is of paramount importance to Grolsch. The environment may be the first thing that springs to mind when you think about sustainability in business, but it also involves paying attention to people, society and your local surroundings. For Grolsch, the region is incredibly important. We have many loyal fans here, the vast majority of our employees live here, and we make sure that we have good relations with our neighbours. Our social involvement is not always equally visible to everyone, but it doesn’t have to be. Fortunately, more and more people are noticing that Grolsch has committed itself to a sustainable living environment in myriad ways. I’m proud of that and we’ll happily continue to do so in the future.”
Maresa Buijs en Tanja Abbas, Initiators - Around the Corner
“As a social label, we stand for sustainability, reuse, craftsmanship, regional connections and attention for our fellow humans. In Grolsch, we have found a great partner who attaches great importance to these values. We have worked together to develop lifestyle products from waste flows, such as the Flip-top lamp XL. We believe that their approach to sustainable business and their focus on social and economic innovation within the region, which they support with their annual Craftsmanship is Mastery award, among others, are quite unique and set an example that other international companies should strive to follow. In the field of CSR, Grolsch is always on the move and is always looking to innovate. They try to find ways to reuse waste flows, such as the dregs that remain after the brewing process has been completed. They use water from their own source, Kornuit crates are made of 100% recycled plastic consumer waste and they know how important it is to be a good neighbour. Grolsch seeks to foster collaboration within the chain, whilst never losing sight of its immediate surroundings."
Anoukh van Baggum, Work & Health Consultant - TIGRA Twente
“I’ve been involved with Grolsch as a consultant for many years now. I know the company as an organisation with True Character; the people there are committed, passionate and proud of the brand they work for. In today’s day and age, it is important for companies to develop more specific, detailed plans with regard to Sustainable Employability: How do I keep my employees healthy and happy until they retire? At Grolsch, I have seen various initiatives arise that share the goal of boosting and maintaining employees’ sustainable employability. Grolsch emphasises the entire ‘House of Work Ability’, which, as a consultant, I can only be extremely pleased with."
Volume sold by Royal Grolsch in 2018:
Market share and distribution:
Grolsch's contribution to the economy: Employment & income Dutch Treasury
In 2018, the competent authority officially granted Grolsch the updated environmental permit, which includes new wastewater discharge regulations.
The number of reports in 2018 remained roughly the same as in 2017. The moment we predict there may be odour nuisance, during scheduled maintenance, for instance, we pro-actively inform the brewery’s immediate neighbours and the representatives of stakeholders in Boekelo/Usselo, who we also update about the state of affairs at the brewery twice a year. This is greatly appreciated and our relationship with local residents and stakeholders in Boekelo/Usselo is excellent.
Grolsch feels responsible for offering its employees a safe workplace. This year, approximately 70 employees attended the annual Emergency Response (ER) Training, which consisted of a theoretical component and practical exercises. If necessary, our Emergency Response Team can take immediate action in the event of an emergency. Most of Grolsch EROs work in a voluntary capacity. For Shift Team Leaders, Emergency Response is part of the job description, as is managing and guiding evacuations. In addition to this group of EROs, approximately 20 Grolsch and security employees have a First Aid certificate. If necessary, they can provide assistance in case of more serious injuries. This lets Grolsch ensure that there are always enough qualified people at hand who can provide first aid in a wide range of different situations.
In July 2018, our environmental management system and safety/health management system (ISO 14001 and OHSAS 18001 certification, respectively) were audited for recertification. No shortcomings or discrepancies were found in the audit for ISO 14001, although two minor issues were detected in the OHSAS 18001 audit, which were resolved within a week of the audit. As such, both certificates have been maintained.
Due to our focus on health & safety, we are always working on improving our working environment. In 2018, we put a lot of effort into improving the storage and use of hazardous substances within Grolsch. Tests were carried out in various storage locations based on the applicable regulations and adjustments have been made where necessary. We have installed fire-resistant cupboards and an additional storage container, as well as larger and smaller drip trays. We have improved the signaling and spatial measurement of and instructions with regard to carbon dioxide in the yeast cellars and the pressure tank cellar. Various platforms in Packaging and Utilities have been improved, as well as the lighting in various areas. Both in Packaging and in the laboratory, provisions have been made to reduce the physical strain put on employees. In the Warehouse, we have added new traffic mirrors, to make certain situations more clear and managable.
In October 2018, Grolsch launched its new occupational training programme: Grolsch Craftsman. A large number of employees from the Packaging department is currently enrolled in this course, which takes several months. They are taught by the ROC van Twente, and at the end of the course, they will be able to obtain a Process Operator A qualification. Grolsch predicts that there will be a shortage of well-trained technical staff in the future, and by offering both a job and an education, the brewer hopes to get its own employees, flexible employees and potential new employees to fall in love with the profession. ‘Grolsch Craftsman’ is part of the “Brewing Perspectives” programme, which sees Grolsch take an active approach to safeguarding technical knowhow and experience.
Under the Participation Act, Grolsch offered four young persons on Wajong benefits the opportunity to gain work experience, in close cooperation with Werkplein Twente and UWV.
theoretical and online component, highlighting safety, posture and sustainability. The practical component of the course tested participants’ driving skills at one of the country’s Safety Experience Centres. In the theoretical component, participants discussed the risks of social media and alcohol, as well as taking a refresher session on driving theory. Finally, the participants were challenged to work through the online e-Driver module, featuring interactive videos, training exercises and quizzes. On the way to a great many safe & sustainable kilometres, 88% of the Grolsch lease drivers took part in this programme, which was rated very highly.
Grolsch has set itself the goal of increasing pension awareness among Grolsch employees. We believe it is important that our employees know what to expect, financially speaking, and are aware of which choices they can make with regard to retirement. The PensioenPod is an online financial planner that will give you quick and easy insight into your financial situation from the moment you retire, using information from your tax returns, mijnpensioenoverzicht.nl and information about average housing costs and spending patterns collected by Nibud. In 2018, 242 Grolsch employees signed up for the PensioenPod.
Everyone knows that getting on a bike is good for you, and it’s hardly breaking news that it’s good for the environment, too. Yet, most employees still take the car to work. To stimulate commuting by bike, Grolsch partnered up with Twente Mobiel to get its employees interested in electric bicycles. Employees were given the chance to ride an electric bike for a week, which they could try for their commute. A total of 20 employees took this opportunity, with several of them also opting to purchase an electric bike after the trial ended.
We want all our employees to be and stay fit and healthy, so it is important that they know how healthy and vital they truly are. To provide insight, Grolsch offers all its employees the opportunity to take part in a ‘Vitality check’, which maps out potential vitality risks. The check focuses on health, but also explores the other parts of the House of Work Ability, such as knowledge, skills, attitude, motivation and working conditions. Employees are given personalised advice & recommendations to help them stay fit, now and in the future. The Vitality check is carried out by TIGRA Twente on behalf of Grolsch, All departments will be offered the check in groups. The process was started at the end of 2018 and will continue throughout 2019. In mid-2019, Grolsch will receive the feedback resulting from the check, along with recommendations as to which long-term steps should be taken.
Talent development is of the utmost importance to Grolsch, which is why we have an extensive, diverse training programme. To further increase the accessibility and impact of these programmes, we introduced the Grolsch Masterclasses in 2018. This is a series of in-house training sessions on relevant topics, tailor-made for Grolsch. The first Masterclasses took place in 2018 and received excellent reviews! In 2019, we are looking to develop several Masterclasses on topics such as project management, personal effectiveness and leadership skills. Our ambition is also to make the Masterclasses available to 120 employees.
In the first half of 2018, 45 colleagues from various departments started working on four carefully selected topics related to ‘Our vision on work in 2025’. They started off in four groups, each focusing on its own team. These groups shared a lot of input, which was ultimately turned into a vision document. These vision documents serve as the foundation for our policies with regard to training & development, sustainable employability, and employment and working conditions.
All four groups formulated recommendations for quick wins and long-term projects. Their recommendations shared a clear common thread: there is a clear desire for a greater degree of self-management, more flexibility, more multi-disciplinary cooperation and a better approach to sustainable employability, for instance. Based on these recommendations, the company’s vision document was revised in the second half of 2018. On top of that, we have started working on the first quick wins and have begun discussing relevant topics with the trade union.
Grolsch has consciously opted to take a long-term approach to sustainable employability: quick-fixes and short-term programmes simply do not cut the mustard for us. Instead, we focus on making sure that our organisation and our people remain as fit and vital as they can be. To shape this long-term approach, we have set up the House of Work Ability (Huis van Werkvermogen), which provides insight into the topics related to sustainable employability that we would like to work on with each and every one of our employees.
On 9 June 2018, the Twente Care Centres and Tukker Truckers organised the 27th edition of the TruckRun, which saw a total of 420 trucks drive right through Twente as a huge convoy, departing from the Grolsch Veste. The TruckRun is an annual event for people with intellectual disabilities, giving them the opportunity to ride in a truck as a passenger. This was the 14th time that Grolsch participated in the event, contributing 10 trucks along with our carriers Bolk Transport and Heisterkamp.
For some time now, we have been giving away several of our Grolsch business seats in the Adelaarshorst, the home ground of Go Ahead Eagles football club, to supporters who would usually not have the mobility needed to come to a match due to a serious illness or accident, with the goal of giving these supporters a great afternoon or evening watching their Go Ahead Eagles. Many fans have been able to enjoy ‘these special seats for special supporters’ since the project was started.
For Sinterklaas, Grolsch gifted all of its employees a chocolate letter, along with a fitting poem. For each chocolate letter, € 1 was donated to the Make A Wish Foundation, which fulfils the wishes of children suffering from life-threatening illnesses.
We have always been very involved in the region, and we’d like to keep it that way! We support various initiatives, associations and projects in the brewery’s direct surroundings. We also value our relationship with our neighbours, the residents of Usselo and Boekelo. We realise that our company has an impact on our surroundings, which is why we regularly inform locals about the latest developments and make sure we stay in contact with local representatives from both villages. We always strive to be a good neighbour: after all, we couldn’t and wouldn’t ever do without the people around us!
Grolsch is closely involved in the Enschedese Uitdaging (Enschede Challenge). We are part of the Matching group, which is responsible for assessing requests for assistance, we make a financial contribution, as a sponsor, and we facilitate various meetings for the Challenge. In 2018, we helped organise the Uitdaging XXL Event for people with non-congenital brain injuries.
In the Achterhoek, the Pak An Foundation helps many a dream come true, such as an Achterhoek cider made from regional apples. And what about Brecker, the first electric moped from the region, or the book ‘Ode aan het Vee’ (Ode to the Cattle), about the Achterhoek Big Five: the cow, the chicken, the pig, the goat and the sheep. De Feestfabriek (which organises the Zwarte Cross event, among others) and Grolsch joined forces to found the Pak An Foundation to support great ideas for the Achterhoek with advice, coaching, promotion and funds. Together, we want to make sure that this beautiful region remains a great place to live for every young person out there, from 18 to 80. In 2018, over 100 plans were submitted, 43 of which are given further assistance by Pak An. On top of that, this initiative has spawned an entire network of organisations and people who help or work with Pak An. A great result, and one that gives us faith that we’re doing something right.
In May 2018, three regional projects received € 5,000 in funding from the Grolsch Craftsmanship is Mastery Fund: Around the corner, De Zomerondernemer Twente and Resto van Harte Enschede. In 2018, as many as 15 initiatives applied for this fund. To be eligible, all projects and initiatives must be located in Twente or the Achterhoek and meet certain criteria related to entrepreneurship, innovation, sustainability and character. Ultimately, the winners turned out to be a great mix of social and economic initiatives, with craftsmanship and mastery playing a distinct and unique role in every case.