Manager CSI & Corporate Events
"We support many projects initiatives and associations in the region. More and more, Grolsch is committed to a sustainable living environment on various fronts."
The Grolsch beer brand may travel all over the world, but we will always stay connected to Twente and the Achterhoek. This is where we were born: here are our roots. We have always been very involved in the region, and we’d like to keep it that way! Naturally, we make a valuable contribution to the local, regional and national economy.
Grolsch Craftsmanship is Mastery Fund: 55 new initiatives submitted, 7 projects supported with amounts up to €5,000. Pak An Foundation: 108 plans submitted in 2019; 55 were supported through access to the network, coaching, publicity and/or funds.
Supported a wide range of social projects: Enschedese Uitdaging, Move2Social, Enschede – Haaksbergen Food Bank, De Koepel Foundation Boekelo/Usselo en Truckrun.
In 2019, women hold 11% of all management positions. Our target for 2025 is challenging and will remain a key area for attention in the coming years.
Vitality checks have been completed, analysed and followed up individually. An employability office hour has been started in cooperation with TIGRA Twente. The sports committee has been established, along with 22 activities. An action plan has been developed to help employees quit smoking.
Workplace surveys have been carried out at an individual level and improvements have been made.
110 employees participated in the masterclasses in 2019, giving them an average rating of 8.5 out of 10.
An RI&E (Risk Inventory & Evaluation) was performed for four packaging lines and the action plan was implemented. Several initiatives in this context will continue in 2020.
The RI&E on traffic and pedestrian safety on the brewery grounds is at an advanced stage. The RI&E is due to be completed in Q1 2020, after which the action plan will be implemented.
An RI&E was performed for two packaging lines and an action plan was drawn up. This plan will be implemented in 2020.
The second phase of increasing the number of traffic mirrors in Warehouse has been completed. The third and final phase will be finalised in Q1 2020.
Safe Working Environment:
Jaap Hulshof, Sponsoring & Corporate Events Manager - Royal Grolsch
“Sustainability, in the broadest sense of the word, is of paramount importance to Grolsch. The environment may be the first thing that springs to mind when you think about sustainability in business, but it also involves paying attention to people, society and your local surroundings. For Grolsch, the region is incredibly important. We have many loyal fans here, the vast majority of our employees live here, and we make sure that we have good relations with our neighbours. Our social involvement is not always equally visible to everyone, but it doesn’t have to be. Fortunately, more and more people are noticing that Grolsch has committed itself to a sustainable living environment in myriad ways. I’m proud of that and we’ll happily continue to do so in the future.”
Maresa Buijs en Tanja Abbas, Initiators - Around the Corner
Grolsch Craftsmanship is Mastery Fund Winner 2018
“As a social label, we stand for sustainability, reuse, craftsmanship, regional connections and attention for our fellow humans. In Grolsch, we have found a great partner who attaches great importance to these values. We have worked together to develop lifestyle products from waste flows, such as the Flip-top lamp XL. We believe that their approach to sustainable business and their focus on social and economic innovation within the region, which they support with their annual Craftsmanship is Mastery award, among others, are quite unique and set an example that other international companies should strive to follow. In the field of CSR, Grolsch is always on the move and is always looking to innovate. They try to find ways to reuse waste flows, such as the dregs that remain after the brewing process has been completed. They use water from their own source, Kornuit crates are made of 100% recycled plastic consumer waste and they know how important it is to be a good neighbour. Grolsch seeks to foster collaboration within the chain, whilst never losing sight of its immediate surroundings."
Anoukh van Baggum, Work & Health Consultant - TIGRA Twente
“I’ve been involved with Grolsch as a consultant for many years now. I know the company as an organisation with True Character; the people there are committed, passionate and proud of the brand they work for. In today’s day and age, it is important for companies to develop more specific, detailed plans with regard to Sustainable Employability: How do I keep my employees healthy and happy until they retire? At Grolsch, I have seen various initiatives arise that share the goal of boosting and maintaining employees’ sustainable employability. Grolsch emphasises the entire ‘House of Work Ability’, which, as a consultant, I can only be extremely pleased with."
Henk Knipping - Owner of WerkRaat
2019 Winner of the Grolsch Craftsmanship is Mastery Fund:
“WerkRaat is a vocational training centre that supports and trains young people who struggle to succeed at school and in the employment market in various fields (work fields/ education). We want to inspire young people to develop their passion, so that they can build a future and improve their prospects. We train them to become bicycle technicians or web developers, for instance, and we guide talented hospitality workers. For the latter group, we received a fantastic contribution from the Grolsch Craftsmanship is Mastery Fund, which we used to furnish our espresso bar. We train baristas in the Achterhoek area, where there is a shortage of trained baristas. Our initiative meshes well with Grolsch’s vision on stimulating social and economic growth and the responsible consumption of alcohol. This contribution has given us the opportunity to further shape our hospitality label, and we can proudly say that our first trainees have already passed their barista exams!”
Volume sold by Royal Grolsch in 2019:
Market share and distribution:
Grolsch's contribution to the economy: Employment & income Dutch Treasury
We developed our safety policy in order to create a safe, healthy working environment. We feel it is our responsibility to offer all our employees a safe workplace and actively strive to make this happen. In 2019, we had four lost-time accidents. Fortunately, three of them were not serious and did not lead to long-term absence or permanent injuries. In the fourth situation, one of our employees unfortunately sustained a permanent injury to a fingertip. We devote a lot of attention to RI&Es and the implementation of the subsequent improvement plans, as well as encouraging safe behaviour at the workplace.
Grolsch is a partner of Move2Social Twente and facilitated its closing event in 2019. Move2Social is a programme that helps new or young social entrepreneurs establish a business model to make their business successful. Over the course of three months, participants follow an intensive development programme with workshops, expert meetings and business coaching by local entrepreneurs, before ending up with a well-considered business case. At the end of the programme, ten social entrepreneurs from Twente were given the opportunity to present their business cases to a wide audience.
Geniet & Geef (Enjoy & Give), the best brewers for charity, is an annual initiative in which entrepreneurs in the hospitality industry, Albert Heijn and Mitra raise money for the Children’s Cancer Foundation (KiKa). Every year, the Geniet & Geef Foundation asks a new brewer to raise money for charity. This year, it was our turn at Grolsch. Master brewer Guy Evers brewed the Grolsch Honey Weizen especially for Geniet & Geef, which was on tap at more than 180 hospitality outlets and was sold in a swing-top bottle at Mitra and Albert Heijn.
With this special beer, Geniet & Geef and Grolsch managed to raise a record amount of € 127,525 for KiKa. The proceeds will be used to fund innovative research and other activities in the field of childhood cancer, focusing on relieving pain during treatment, improving the odds of survival and improving quality of life later in life. Both our colleagues and suppliers proved to be enormously committed to this initiative and gave their all for charity. A company team with Grolsch and Bier&Co employees even participated in the Dam tot Dam loop on behalf of KiKa.
More info: Press release, 26 November 2019
In 2018, the competent authority officially granted Grolsch the updated environmental permit, which includes new wastewater discharge regulations.
Grolsch feels responsible for offering its employees a safe workplace. This year, approximately 70 employees attended the annual Emergency Response (ER) Training, which consisted of a theoretical part and practical exercises. If necessary, our Emergency Response Team can take immediate action in the event of an emergency. Most Grolsch EROs work in a voluntary capacity. For Shift Team Leaders, Emergency Response is part of the job description, as is managing and guiding evacuations. In addition to this group of EROs, approximately 15 Grolsch and security employees have a First Aid certificate. If necessary, they can provide assistance in case of more serious injuries. This lets Grolsch ensure that there are always enough qualified people at hand who can provide first aid in a wide range of different situations.
In October 2019, our environmental management system and safety/health management system (ISO 14001 and OHSAS 18001 certification, respectively) were subjected to surveillance audits. No anomalies were found. The next certification audits are scheduled for October 2020, when our safety / health management system will be audited for ISO-45001 certification (the successor to OHSAS 18001).
Due to our focus on health & safety, we are always working on improving our working environment. In 2019, we put a lot of effort into improving machine safety. We improved various platforms in Packaging and Utilities, as well as the lighting in various areas. We installed new traffic mirrors in the Warehouse to make certain situations clearer and more manageable.
After the successful launch in 2018, a new group of employees kicked off the ‘Grolsch Craftsmanship’ training course in September 2019. A large number of employees from the Packaging department is currently enrolled in this course, which takes several months. They are taught by the ROC van Twente, and at the end of the course, they will be able to obtain a Process Operator A qualification. Grolsch predicts that there will be a shortage of well-trained technical staff in the future, and by offering both a job and an education, the brewer hopes to get its own employees, flexible employees and potential new employees to fall in love with the profession. ‘Grolsch Craftsmanship’ is part of the “Brewing Perspectives” programme, which sees Grolsch take an active approach to safeguarding technical knowhow and experience.
More info: Press release on Grolsch Craftsmanship, 25 September 2019
Under the Participation Act, Grolsch offered four young persons on Wajong benefits the opportunity to gain work experience, in close cooperation with Werkplein Twente and UWV.
In 2018, Grolsch started inviting all its lease drivers to take part in a road safety training course. This was continued in 2019. The course consisted of a practical, theoretical and online component, highlighting safety, posture and sustainability. The practical component of the course tested participants’ driving skills at one of the country’s Safety Experience Centres. In the theoretical component, participants discussed the risks of social media and alcohol, as well as taking a refresher session on driving theory. Finally, the participants were challenged to work through the online e-Driver module, featuring interactive videos, training exercises and quizzes. On the road to many safe and sustainable kilometres, the vast majority of Grolsch lease car drivers have now participated in this programme, which was rated very highly.
Grolsch has set itself the goal of increasing pension awareness among Grolsch employees. We believe it is important that our employees know what to expect, financially speaking, and are aware of which choices they can make with regard to retirement. The PensioenPod is an online financial planner that will give you quick and easy insight into your financial situation from the moment you retire. This tool uses information from your tax returns, mijnpensioenoverzicht.nl and information about average housing costs and spending patterns collected by Nibud.
Everyone knows that getting on a bike is good for you, and it’s hardly breaking news that it’s good for the environment, too. Yet, most employees still take the car to work. To stimulate commuting by bike, Grolsch partnered up with Twente Mobiel to get its employees interested in electric bicycles. Employees were given the chance to ride an electric bike for a week, which they could try for their commute. A total of 20 employees took this opportunity, with several of them also opting to purchase an electric bike after the trial ended.
We want all our employees to be and stay fit and healthy, so it is important that they know how healthy and vital they truly are. To provide insight, Grolsch offers all its employees the opportunity to take part in a ‘Vitality checkup’, which maps out potential vitality risks. The checkup focuses on health, but also explores the other parts of the House of Work Ability, such as knowledge, skills, attitude, motivation and working conditions. Employees are given personalised advice & recommendations to help them stay fit, now and in the future. We offer employees a checkup once every 3 years. These checkups took place in 2018 and 2019 and are set to continue in 2020.
Talent development is of the utmost importance to Grolsch, which is why we have an extensive, diverse training programme. To further increase the reach and impact of these programmes, we introduced the Grolsch Masterclasses in 2018. This is a series of in-house training sessions on relevant topics, tailor-made for Grolsch. The first Masterclasses took place in 2018 and received excellent reviews. In 2019, 110 employees participated in Masterclasses on topics such as project management, personal effectiveness and presentation skills.
45 colleagues from various departments shared their input for ‘Our vision on work in 2025’, split into four working groups, each with a specific theme. These vision documents serve as the foundation for our policies with regard to training & development, sustainable employability, and employment and working conditions. The first projects were taken up in 2019, and more projects are set to follow in 2020.
Grolsch has consciously opted to take a long-term approach to sustainable employability: quick-fixes and short-term programmes simply do not cut the mustard for us. Instead, we focus on making sure that our organisation and our people remain as fit and vital as they can be. To shape this long-term approach, we have set up the House of Work Ability (Huis van Werkvermogen), which provides insight into the topics related to sustainable employability that we would like to work on with each and every one of our employees.
On 25 May 2019, the Twente Care Centres and Tukker Truckers organised the 28th edition of the TruckRun, which saw a total of 420 trucks drive right through Twente as a huge convoy, departing from the Grolsch Veste. The TruckRun is an annual event for people with intellectual disabilities, giving them the opportunity to ride along in a truck. This was the 15th time that Grolsch participated in the event, contributing 20 trucks along with our carriers Bolk Transport and Heisterkamp.
Go Ahead Eagles
For some time now, we have been giving away several of our Grolsch business seats in the Adelaarshorst, the home ground of Go Ahead Eagles football club, to supporters who would usually not have the mobility needed to come to a match due to a serious illness or accident, with the goal of giving these supporters a great afternoon or evening watching the Go Ahead Eagles. Many fans have been able to enjoy ‘these special seats for special supporters’ since the project was started.
We also have Grolsch business seats at De Graafschap. Again, these tickets are made available to supporters who would usually not be mobile enough to attend a match due to a serious illness or accident, with the goal of giving these supporters a great afternoon or evening watching De Graafschap. Together with the soccer club, we give away two VIP tickets to every home game to local people who have shown themselves to be exceptionally good neighbours. This project, too, garnered a great response.
For Sinterklaas, Grolsch gifted all of its employees a chocolate letter, along with a fitting poem. For each chocolate letter, € 1 was donated to the Make A Wish Foundation, which fulfils the wishes of children suffering from life-threatening illnesses.
We have always been very involved in the region, and we’d like to keep it that way! We support various initiatives, associations and projects in the brewery’s direct surroundings. We also value our relationship with our neighbours, the residents of Usselo and Boekelo. We realise that our company has an impact on our surroundings, which is why we regularly inform locals about the latest developments. We let our neighbours know when we have scheduled maintenance, for instance, or when we expect odour nuisance. In 2019, the number of odour reports dropped by approximately 30% compared to the year before. We also meet with representatives from both villages twice a year. This is greatly appreciated and our relationship with local residents and stakeholders in Boekelo/Usselo is excellent. We always strive to be a good neighbour: after all, we couldn’t and wouldn’t ever do without the people around us!
Grolsch is closely involved in the Enschedese Uitdaging (Enschede Challenge). We are part of the Match Group, in which we critically assess and process requests for assistance. As a sponsor, we also make a financial contribution to the Challenge, as well as facilitating various meetings for the organisation. In 2019, we helped organise the Loneliness Kick-off Meeting, as well as donating various items to the furniture bank, such as bar stools, showcases and a freezer.
In the Achterhoek, the Pak An Foundation helps many a dream come true, such as the MVVA Girls’ Football Academy. Not to mention the recently published book celebrating De Graafschap and 65 years of club history, the development of guitar pickups, the Stadsboerin garden, a book church in Bredevoort or the Meer Muziek in de Klas project, which aimed to reintroduce music education to primary schools. De Feestfabriek (which organises the Zwarte Cross event, among others) and Grolsch joined forces to found the Pak An Foundation to support great ideas for the Achterhoek with advice, coaching, promotion and funds. Together, we want to make sure that this beautiful region remains a great place to live for every young person out there, from 18 to 80. In 2019, 108 plans were submitted, 55 of which are given further assistance by Pak An. On top of that, this initiative has spawned an entire network of organisations and people who help or work with Pak An. A great result, and one that gives us faith that we’re doing something right.
In May 2019, seven regional projects received funding from the Grolsch Craftsmanship is Mastery Fund: The ATV Bakery, Werkraat, Studio Vol Talent, UAS Challenge, Buurt en Mobiliteit (BEMO), Stokerij Twentse Ketels and Straw Blocks Systems. A total of 55 initiatives applied for funding in 2019. To be eligible, all projects and initiatives must be based in Twente or the Achterhoek and meet certain criteria related to entrepreneurship, innovation, sustainability and character. Ultimately, the funded projects turned out to be a great mix of social and economic initiatives, with Craftsmanship and Mastery playing a distinct and unique role in every case.
More info: GCMF press release, 23 May 2019