No matter what changes in the world, there will always be a need to come together. That is why we will always keep seeking each other out. Making time for each other, really paying attention to each other. Having consideration for our social environment as well as the planet: that makes life worthwhile and gives it meaning and the power to connect. That is why we brew at Grolsch. Because we believe there is nothing more socially binding than a good glass of beer.
As a proud Dutch brewer, Grolsch is part of the globally active Asahi Group Holdings. That gives us international clout, makes our future more promising, and opens doors to new opportunities and possibilities. As an employer, it offers our employees more exciting opportunities to grow in a proud company and in the fine brewing profession.
Grolsch remains Grolsch
What always remains is the unique, individual character of Grolsch. We will always be those brewers who are grounded in sobriety. With a love for what is authentic and with pride in the craftsmanship we have passed on from generation to generation for over 400 years. Discover the new and preserve what is good, that is how we see it. We brew and innovate for everyone: from lager to specialty beers and alcohol-free. We will also include innovative, light, and non-alcoholic beverages in our portfolio in the coming years. New times, new flavours, and we want to please people in that too. But whatever we offer people, it will always be unusual, in keeping with our idiosyncratic outlook on life. We call that Real. Character.
People, Planet, Portfolio, Profit
If you love people, you also love the planet. The future concerns us, that of the world, as well as that of all the generations to come. Everything we do is connected to our approach to People, Planet, Portfolio, Profit. With sustainability, circularity, diversity and inclusivity as spearheads, we are actively engaged in sustainable, social and societal projects.
That is how we are wired. We brew in a sustainable way, for the social, for the societal, for all the moments that bring people closer together. We do that in a company where diversity and inclusivity have been the norm for a long time. You are who you and we challenge you to reveal your Real. Character. That is how we are, that is how we brew, that is what makes us Grolsch. Real. Character.
Special moments with character
Winning brewery of The Netherlands
Our 'Challenger Mindset'