Grolsch provides cold beer within reach during European Football Championship
We all know the situation: you go to the fridge for a cold beer during a football match, and right at that moment a legendary goal is scored. Quite the disappointment, but Grolsch comes up with a solution this summer: the Grolsch Swing-top Bottle Refrigerator! Starting May 24th, consumers can enter a promotional code on https://www.grolsch.nl/ek. With this code, they can win one of 504 Swing-top Bottle Refrigerators, that will be raffled every hour for 21 days. Let those goals come!
Grolsch offers optimism with new craft beer Hope
Optimism among the Dutch is slowly returning. Research into the mood of the Dutch people by brewery Grolsch* shows that 63.8% of the people are hopeful and positive about the future, and 75.3% would grade their life with a 7 or higher. The brewery wants to maintain and strengthen this hopeful and optimistic feeling in the coming months. That is why Grolsch launches a new craft beer, a Spring IPA that carries the name Hope. In addition, with the launch of Hope, Grolsch calls upon the whole of the Netherlands to share hopeful stories with them. In the coming year the brewery will share these stories via social media and coasters on terraces throughout the country, so that together we can get through the home stretch.
Grolsch and Talpa Network launch Grolsch 0.0 FM
Normally, Grolsch says 'taste character', but thanks to a new cooperation with Radio Veronica, Grolsch's character can now also be heard. Grolsch 0.0 FM, a digital radio station whose audio is recorded 100% in Royal Grolsch's brewery in Enschede, can be heard in the Radio Veronica app, on radioveronica.nl and via JUKE as of today.