Asahi introduces Viper: the new hard seltzer in bottle and cans
In March 2021, Koninklijke Grolsch will launch a hard seltzer under the Viper brand. The introduction of this light alcoholic drink is a response to the current trend and is also a first: it is the first hard seltzer in the Netherlands to be available in bottles as well as cans. The drink bears the name 'Viper' and has the ambition to conquer the Dutch market.
Grolsch closes special year with grand beer tasting
On Friday 18 December 2020 beer brewer Grolsch organises the Great Grolsch Christmas Tasting. In an interactive tasting under the guidance of master brewer Marc Janssen, the three characteristic Grolsch special beers Classic Blond, Full Double and Spicy Triple will be tasted. In addition, participants will get an exclusive look at the brewery and singer-songwriter Rob Dekay will perform.
Sustainable Business Challenge 2020
Last Friday, the 8th edition of the Sustainable Business Challenge was launched online. In the coming weeks, the participating companies - including Grolsch - will challenge young talent to come up with an innovative and feasible solution to their sustainability problem.