Grolsch step closer to climate neutrality through use of solar energy
24/11/2023
"From July 2024, for a multi-year period, brewery Grolsch will purchase electricity from several solar farms, which together have a capacity of more than 22 MWp. The largest park, solar park Konneweg-Tinte in Voorne aan Zee, was festively inaugurated today. The parks were developed in-house by Ampyr Solar Nederland and will also remain in-house and operated."
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De Twentse Golf is up and running: time for a different take on water!
02/11/2023
"De Twentse Golf is live! Yesterday at a meeting at our brewery, the new name of the partnership between Vitens, Waterschap Vechtstromen and Grolsch, among others, was launched."
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Emily Pittman appointed as new Managing Director Royal Grolsch
28/07/2023
"Royal Grolsch announces the appointment of Emily Pittman as its new Managing Director. Emily will take over from Petra Maricova (Finance Director), who acted as interim Managing Director for the past months after the departure of Andrei Haret."
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Grolsch will use solar energy from newly built solar parks
13/07/2023
"Royal Grolsch under Asahi Europe & International (AEI) and AMPYR Solar Europe and have signed a multi-year virtual Power Purchase Agreement (PPA) for the supply of solar energy from new-to-be built solar parks. These solar parks will be built at various locations in the Netherlands and will have a capacity of more than 22 MWp. Grolsch will use this solar energy to produce its beer."
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Grolsch wins Asahi Global Philosophy Award in Tokyo
01/06/2023
"Royal Grolsch was awarded the Grand Prix for its heat supply project with Twence at the Asahi Global Philosophy Awards in Tokyo. At the global ceremony, which could be followed online and was enthusiastically attended by Asahi colleagues worldwide, Grolsch won the Grand Prix Award with unanimous votes from the jury. After an excellent and engaging presentation, For Hops from the Czech Republic was voted best by the online audience and received the audience award. The Award of Excellence went to the project Global Rollout of Technology for Developing Next-Gen Non-Alcoholic Beverages from AGH Japan. "
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Brewer Grolsch another step closer to achieving sustainability ambitions
25/04/2023
"Following the recent introduction of a new circular Grolsch crate, there is more sustainability news from Enschede: Royal Grolsch is publishing its sustainability results for 2022 today. One of the highlights was the commissioning of Twence's heat pipeline, which enabled the brewery to switch from mainly fossil energy to sustainable energy in 2022. And the brewer also made sustainability advancements on a social level with the introduction of its own volunteer programme. These - and other significant events - can be read in the 2022 sustainability highlights, which Grolsch is publishing today."
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LINDA. Launches LINDA.BEER in partnership with Grolsch
20/04/2023
"To celebrate LINDA.'s 20th anniversary this year, the brand is releasing its own beer, specially brewed by Grolsch for LINDA. Apart from Grolsch's master brewer, LINDA. editors and readers were of course involved in the composition of the beer. This resulted in Brut Blond, a fresh and fruity light blonde beer. You toast together, so the LINDA.BIER is available in a gift pack, consisting of two swing-top bottles with two glasses. Available from today via the Grolsch webshop. From 1 May, the set will be on sale for €9.99 (recommended retail price) at major supermarkets."
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Grolsch introduces: the 'not-so-new' crate
19/04/2023
"Grolsch has been brewing for connectedness for more than 400 years. For sincere moments with family, friends, colleagues, the neighbourhood and the club. And to continue to do so for at least the next 400 yearsthey do it in a sustainable way. Grolsch continuously challenges itself: how can the process be made more environmentally friendly, without compromising on results? And in this, the brewery takes another big step. Grolsch is introducing, for the first time since 2007, their 'not-so-new' Grolsch crate: a new crate made from old crates."
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Working together to tackle water scarcity in Twente
22/03/2023
"Our country has been increasingly confronted with drought and water scarcity in recent years. To raise water awareness and jointly invest in new living labs and business cases that contribute to Twente's resilience to drought and water scarcity, several parties have joined forces. Under the name 'Our Blue Gold', Waterschap Vechtstromen, Vitens, Grolsch, University of Twente, Saxion University of Applied Sciences and Pioneering Foundation are teaming up to tackle water scarcity in the Twente region."
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Grolsch introduces new alcohol-free special beer: Zomertijd 0.0%
09/03/2023
"After the successful introduction of Grolsch Herfstbier 0.0% and Weizen 0.0%, Grolsch is now introducing a summery 0.0% special beer: Grolsch Zomertijd 0.0%. Grolsch thus offers a responsible alcohol-free alternative to enjoy in spring and summer. With this introduction, Grolsch is responding to the growing demand for alcohol-free special beers in the Netherlands."
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Grolsch receives second Lean & Green star
07/03/2023
"Today we received our second Lean & Green NL star. A great appreciation for our efforts to make our distribution flows - including cellar beer, export and De Klok Dranken - more sustainable. "
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Grolsch puts new Twence heat pipeline into operation
23/12/2022
"As of today, the Grolsche beer brewery is using sustainable heat from Twence. A first, because it is the first company to receive sustainable heat directly from Twence in the form of hot water and to use it for industrial processes, such as heating pasteurizers and rinsing machines. The brewer is thus taking another big step in its energy transition ambition to become a climate neutral brewery. This afternoon the heat pipeline was festively taken into use in the presence of Andries Heidema, Commissioner of the King in the province of Overijssel and Mayor of Enschede, Roelof Bleker, among others. "
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Grolsch & Municipality of Enschede 'Flip the switch too'!
28/10/2022
"It's no news that energy prices are high. Especially now that the weather is getting colder, and with rising costs and energy shortages due to the war in Ukraine, Dutch people are eager to save on their energy consumption. This is why the Rijksoverheid (‘central government’) has re-launched its Zet ook de knop om campaign (‘Flip the switch too’) nationwide. In downtown Enschede, the campaign kicked off tonight with the handing out of the first Grolsch campaign coasters by Enschede alderman Jeroen Diepemaat."
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Grolsch & Brouwersnös brew a unique beer together for the Battle of Grolle
05/10/2022
"On October 21, 22 and 23, the Slag om Grolle (‘Battle for Grolle’) will take place in Groenlo. Especially for this occasion, brewers Koninklijke Grolsch and Brouwersnös have joined forces for a collabbrew. Today, the brewers are jointly launching the beer from 't Brouwersnös in Groenlo. The beer, christened Dulcken by participants of the accompanying contest, is a brown beer with candy. "
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Grolsch brews best 'Weizen' and 'Barleywine' in the world
30/08/2022
"Brewer wins two world titles at World Beer Awards! After Grolsch bagged thirteen awards in the first round of the World Beer Awards (WBA) last month, the brewer managed to secure no less than two world titles during the grand finale: Grolsch Krachtig Kanon and Grolsch Puur Weizen may call themselves 'Best Beer in the World' within their category for one year. "
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One kilometer of heat pipeline placed thirty meters beneath the A35
06/07/2022
"Using sustainable heat intelligently so as to be able to largely do without gas. Royal Grolsch and Twence are going to make it happen. The heat pipeline, which was pulled under the A35 motorway this week, brings us closer to completion by the end of December 2022. Two 500-meter pipelines have been pulled under the A35 motorway. A huge job, but we made it happen!"
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Visit the Grolsch Brewery during the Week of the Dutch Beer
12/05/2022
"This year, Dutch beer culture will once again take center stage during the Week of Dutch Beer, from May 19 to May 29. After the brewery's doors had to remain closed for almost two years due to COVID-19, the Enschede brewery is using the Week of Dutch Beer to invite beer lovers and interested parties to the brewery. During a renewed tour interested parties will learn all about beer, the brewing process, commercials and the history of Grolsch."
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World first: Netherlands first country with tanker beer Peroni Nastro Azzurro
21/04/2022
"Royal Grolsch has the world premiere: the first country in the world to supply Peroni Nastro Azzurro tanker beer in the hospitality industry as of April 2022. Worldwide, the Italian premium beer brand is served in more than 70 countries, but in no other country in the world is this beer already freshly tapped from a beer tank. This innovation not only reinforces the brand's strong growth ambition, but also makes great strides in the area of sustainability. "
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Beer brewer Grolsch another step closer to a CO2 neutral brewery
31/03/2022
"Results Grolsch Sustainable & Responsible Business 2021 available online"
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First shovel in the ground for heat pipeline from Twence to the Grolsch brewery
30/03/2022
"Construction of underground heat pipeline officially started"
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Blog SUSTAINABLE. CHARACTER.
22/03/2022
"We don't need to explain anymore that sustainability and corporate responsibility are in our DNA. But we do like to tell you more about the wonderful initiatives and projects that we support on the basis of our philosophy of sustainability. This time, colleague Henrike Overdijk, Corporate Communication Manager, talks about her views on litter and how we at Grolsch do all we can to combat it wherever possible."
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Grolsch and Rugby Nederland together to the Rugby World Cup 2027
15/02/2022
"2027 Rugby Nederland and Grolsch have entered into a partnership for the next 5 years. The joint ambition is to push Dutch rugby further up the national and international ladder during that period. The collaboration stems from the global partnership that Koninklijke Grolsch's parent company - Asahi Group Holding - has signed with the Rugby World Cup 2023 France."
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Green gas at Grolsch! HoSt supplies technology
24/01/2022
"The green Grolsch beer becomes even greener now that Koninklijke Grolsch - in addition to using sustainable heat from Twence - also chooses to produce green gas. The Enschede-based bio-energy company HoSt will take the biogas from the Grolsch wastewater treatment plant and install a biogas reprocessor that will produce over 1 million Nm3 of green gas annually from this biogas. A green regional cooperation that makes the beer brewing process and the regional gas network greener. This sustainable alternative for fossil natural gas will supply gas in accordance with approximately 700 households in Twente. "
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Blog SUSTAINABLE. CHARACTER.
27/12/2021
"That sustainable and responsible business is in our DNA needs no explanation. But we do like to tell you more about the great initiatives and projects we support based on our sustainability philosophy. This time, colleague Daniek Huisman, Talent Acquisition Specialist, talks about her own experiences with diversity & inclusiveness and how we at Grolsch are working hard to integrate these concepts into our daily working practices."
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Grolsch toasts to a new year with Geluk
22/12/2021
"Today, beer brewer Grolsch launches its fourth - and last of this year - limited edition specialty beer: Happiness. Earlier this year, Faith, Hope and Love were launched. With the four-part series of special beers, Grolsch wants to give the Dutch a lift in a period when COVID-19 is still present. The four themes are based on the leaves of a four-leaf clover, a powerful and recognizable symbol that stands for prosperity. The beers will appear in limited editions."
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Blog SUSTAINABLE. CHARACTER.
15/12/2021
"That sustainable and responsible business is in our DNA needs no explanation. But we do like to tell you more about the wonderful initiatives and projects that we support on the basis of our philosophy of sustainability. This time, colleague Alwin Kulsdom, Teamleader Shipping & Forwarding, talks about his passion for Grolsch and the sustainable steps we have taken - and will continue to take - in the area of Transport."
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Grolsch gives up cardboard carriers
09/12/2021
"Beer brewer Grolsch is saying goodbye to the cardboard festival carrier tray and is switching entirely to reusable carrier trays made from recycled plastic. With the introduction of the circular tray for festivals and events, Grolsch wants to contribute to reducing the amount of waste at festivals, maximizing circular packaging and creating sustainable awareness among festival visitors. "
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Holland Malt realises world's first emission free malt factory in Eemshaven
08/12/2021
"Another great step in our journey towards a climate neutral brewery in 2025 and a completely CO2 free chain in 2050! Holland Malt - one of our partners - will start with the realization of a completely emission free malt house in Eemshaven, province of Groningen."
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Blog SUSTAINABLE. CHARACTER.
19/11/2021
"That sustainable and responsible business is in our DNA needs no explanation. But we do like to tell you more about the great initiatives and projects we support based on our sustainability philosophy. This time, colleague Joost Nawijn, Packaging Material Development Specialist, talks about his drive to do better in the area of sustainability and about the introduction of our sustainable TopClip packaging. "
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Green light for heat supply from Twence to Grolsch
29/10/2021
"Grolsch and Twence can officially get started on laying the underground pipeline with which Twence will be supplying sustainable heat to Grolsch in 2022. The necessary permits for this pipeline and for the adjustments at Grolsch have been granted. This sustainable form of heat supply will reduce Grolsch's CO2 emissions by 72% (5,500 tons) per year. This is approximately equal to the emissions of about 1,800 households per year. "
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Beer brewers Grolsch and Hope brew unique 'Vredespijpje'
29/10/2021
"Earlier this year it looked as if both brewers were heading for a conflict. The name 'Hope' - registered as a brand name by the Craftbrouwers from Zaandijk - was then accidentally used by the well-known Twente brewer as part of a series of limited speciality beers. Whereas nowadays everything is often put in position to legally attack each other, both parties solved this problem in a very different way: by brewing beer together. On October 28 the unique Collab was presented: the Peace Pipe, a delicious Baltic Porter (8.3% vol.)."
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Grolsch puts Master Brewer in the supermarket
22/10/2021
"As of today, store visitors can get 'Advice from the Master Brewer' in their search for a tasty and appropriate beer. Beer brewer Grolsch has developed an interactive display, where consumers can scan a Grolsch beer and get advice on the spot from Master Brewer Marc Janssen. With this, Grolsch creates a new and unique shopping experience."
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After Hope and Faith, Grolsch now introduces Love
22/10/2021
"Today, beer brewer Grolsch launches its third limited edition specialty beer: Love. Earlier this year Faith and Hope were launched, with Happiness to be introduced later this year. With the four-part series of special beers, Grolsch wants to give the Dutch a boost at a time when Corona is still present. The four themes are based on the leaves of a four-leaf clover, a powerful and recognizable symbol that stands for prosperity. The beers appear in limited editions. "
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BOB in the spotlight during successful Military Boekelo-Enschede 2021
14/10/2021
"During the 50th edition of the Military Boekelo-Enschede we joined forces with the organization of the event and the Dutch organisation for safe traffic (Veilig Verkeer Nederland) to draw attention to the BOB campaign."
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Blog SUSTAINABLE. CHARACTER.
07/10/2021
"We don't need to explain anymore that sustainability and corporate responsibility are in our DNA. But we do like to tell you more about the wonderful initiatives and projects that we, from our sustainability philosophy, support. This time, colleague Susan Ladrak, Sustainability Manager, talks about her love for nature and about an important project in our journey to a climate-neutral brewery."
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Royal Grolsch introduces Dunkel Weizenbock
22/09/2021
"After the award-winning introduction of Herfstbier 0.0% last year, Grolsch adds another beer to its autumn beer range: Grolsch Dunkel Weizenbock. This amber-colored wheat beer is now available in the brown swing-top bottle. As market leader in the autumn beer segment, Grolsch has built up a wide range of autumn beers in response to the popularity of autumn beers. "
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Grolsch brews the best Spring Bock and Summer Bock in the world
20/09/2021
"After winning nine awards during the first round at the World Beer Awards (WBA) last month, Grolsch has now managed to secure no less than two world titles during the grand finale: Grolsch Frisse Lentebok and Grolsch Kristalheldere Zomerbok may call themselves 'Best Beer in the World' within their category for one year. The last time Grolsch won a world title was in 2007, back then with Grolsch Puur Weizen."
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Grolsch wins nine awards at the World Beer Awards
20/09/2021
"The Grolsch Specialty Beers Weizen, IPA, Triple, Springbock and Summerbock have been declared 'best beer in the Netherlands' in their categories."
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Grolsch brewery sets new standard with cardboard packaging for multipacks
16/09/2021
"Royal Grolsch is setting a new standard in can packaging with the introduction of the cardboard TopClip. This new packaging is 100% plastic free, and by replacing all can carriers in the Dutch market with this cardboard equivalent, Grolsch will save more than 100,000 kg of new plastic every year, which is the same as over 4 million new plastic bags. Replacing the current plastic can carriers with TopClip packaging would lead to carbon savings of a huge 36% compared to new plastic and 16% to recycled plastic carriers."
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Grolsch provides cold beer within reach during European Football Championship
21/05/2021
"We all know the situation: you go to the fridge for a cold beer during a football match, and right at that moment a legendary goal is scored. Quite the disappointment, but Grolsch comes up with a solution this summer: the Grolsch Swing-top Bottle Refrigerator! Starting May 24th, consumers can enter a promotional code on https://www.grolsch.nl/ek. With this code, they can win one of 504 Swing-top Bottle Refrigerators, that will be raffled every hour for 21 days. Let those goals come! "
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Grolsch offers optimism with new craft beer Hope
30/04/2021
"Optimism among the Dutch is slowly returning. Research into the mood of the Dutch people by brewery Grolsch* shows that 63.8% of the people are hopeful and positive about the future, and 75.3% would grade their life with a 7 or higher. The brewery wants to maintain and strengthen this hopeful and optimistic feeling in the coming months. That is why Grolsch launches a new craft beer, a Spring IPA that carries the name Hope. In addition, with the launch of Hope, Grolsch calls upon the whole of the Netherlands to share hopeful stories with them. In the coming year the brewery will share these stories via social media and coasters on terraces throughout the country, so that together we can get through the home stretch. "
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Grolsch and Talpa Network launch Grolsch 0.0 FM
26/04/2021
"Normally, Grolsch says 'taste character', but thanks to a new cooperation with Radio Veronica, Grolsch's character can now also be heard. Grolsch 0.0 FM, a digital radio station whose audio is recorded 100% in Royal Grolsch's brewery in Enschede, can be heard in the Radio Veronica app, on radioveronica.nl and via JUKE as of today."
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Grolsch continues to work towards its sustainable ambition
22/04/2021
"Brewery Grolsch is one step closer to its goal of being CO2 neutral by 2025. Despite the pandemic - of which the effects were felt clearly, by Grolsch as well - the Enschede-based brewer achieved good results in the field of sustainability and corporate responsibility in 2020. For example, a contract for the supply of heat by Twence was signed, the brewery switched to 100% green electricity, the sustainable TopClip packaging was tested and the brewery saved a total of 172,800 kilos of plastic. These - and other sustainable projects and results - can be found in the online Annual Sustainable & Responsible Business Review 2020, which the brewery is publishing today. "
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Viper Hard Seltzer ready to conquer Dutch market
20/04/2021
"Viper Hard Seltzer will be launched in the Dutch market as of this week. The brand has spent the past months building up national distribution at all major Dutch retailers and is convinced to become market leader in the hard seltzer category in the Netherlands. The introduction of this light alcoholic beverage is a response to the current trend and also a first: it is the first hard seltzer in the Netherlands that is available in bottle as well as in cans, and can be seen with a commercial on television."
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Grolsch launches new campaign with entire 0.0% range
19/04/2021
"As of April 12, the new campaign for Grolsch 0.0 beers starts. With a television commercial, various online videos and activations, the brand will draw attention to its entire range of 0.0 beers. The campaign is part of the campaign Proef Karakter, which the brewery launched three years ago. Unlike the previous campaigns, this one is all about alcohol-free beer. "
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Grolsch ‘Puur Weizen’ is now available in the iconic, brown swing-top bottle
10/03/2021
"From now on, Grolsch ‘Puur Weizen’ (pure Weizen beer) is only available in the iconic, brown swing-top bottle. The special brewing process, the unique pouring ritual and the rich history make Weizen one of the most interesting beers in the world, gaining popularity in recent years. According to the Dutch brewery, this award-winning beer truly comes into its own in the characteristic brown swing-top bottle, therefore, the brewery has decided to stop selling in the 30cl bottle."
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Andrei Haret signs LEAD pledge for diversity and inclusivity
08/03/2021
"Today, on International Women's Day, we emphasize our belief that every individual employee deserves equal treatment and support, regardless of gender, ethnicity and disability. That's why Andrei Haret, Managing Director at Royal Grolsch and Asahi France, has joined many other CEO's today in signing the LEAD pledge: a promise that, at our company, gender equality and inclusivity will always be promoted. "
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Royal Grolsch launches duurzamehoreca.nl
04/03/2021
"Today, Royal Grolsch is launching a digital platform created for all entrepreneurs in the Dutch hospitality sector: duurzamehoreca.nl. This online platform provides Grolsch’s horecapartners with one single, accessible location where all information on the relevant aspects of their partnership can be found. It also functions as an informative platform for all other entrepreneurs active in the hospitality sector."
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Jumbo Leussink Goor and Grolsch launch unique beer experience
03/03/2021
"Behind the existing Jumbo supermarket in Goor, a lot of hard work has been done since last year to establish a completely new Jumbo supermarket. Brothers Tijn and Niek Leussink are opening a very sustainable supermarket in the most sustainable supermarket building of the Benelux. Their passion for beer and the relevance of the beer category in the region have resulted in a unique beer department. The brewing process is central here, with real kettles and a real filling line. The sustainability ambition of both parties is also clearly visible here. "
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Peroni Libera 0.0% and Aston Martin Cognizant Formula One™️ team announce multi-year partnership
25/02/2021
"Royal Grolsch is proud to announce an international partnership from Asahi, for one of its five global brands: Peroni Libera 0.0%. The Super Premium alcohol-free beer brand enters into a multi-year partnership with the Aston Martin Cognizant Formula One™️ Team. "
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Grolsch continues to invest in community initiatives
16/02/2021
"Brewery Grolsch has opened the application procedure to the Grolsch Vakmanschap is Meesterschap Fonds for the year 2021. The fund is created to support initiatives in the regions Twente and De Achterhoek that contribute to the social and economic growth of the region. Especially during these difficult times, Grolsch feels it is important to lend local initiatives a helping hand. Registration is open until 30 April 2021."
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Asahi introduces Viper: the new hard seltzer in bottle and cans
16/12/2020
"In March 2021, Koninklijke Grolsch will launch a hard seltzer under the Viper brand. The introduction of this light alcoholic drink is a response to the current trend and is also a first: it is the first hard seltzer in the Netherlands to be available in bottles as well as cans. The drink bears the name 'Viper' and has the ambition to conquer the Dutch market."
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Grolsch closes special year with grand beer tasting
02/12/2020
"On Friday 18 December 2020 beer brewer Grolsch organises the Great Grolsch Christmas Tasting. In an interactive tasting under the guidance of master brewer Marc Janssen, the three characteristic Grolsch special beers Classic Blond, Full Double and Spicy Triple will be tasted. In addition, participants will get an exclusive look at the brewery and singer-songwriter Rob Dekay will perform. "
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Sustainable Business Challenge 2020
04/11/2020
"Last Friday, the 8th edition of the Sustainable Business Challenge was launched online. In the coming weeks, the participating companies - including Grolsch - will challenge young talent to come up with an innovative and feasible solution to their sustainability problem. "
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Royal Grolsch and Landscape Overijssel create future-proof 'Kornuit' forest
16/10/2020
"The existing collaboration between Royal Grolsch and Landschap Overijssel has led to a special project: the planting of the future-proof Kornuit Forest. This forest contains various tree species that are able to cope with the changing climate. "
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Koninklijke Grolsch en Herstaco Stadion enter into partnership
18/09/2020
"The Herstaco Stadium and Koninklijke Grolsch are entering into a partnership for the next 5 years. Last Thursday, prior to the season start of RBC Roosendaal against Bavel, the signatures were placed on the cooperation agreement."
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Market leader Grolsch introduces dark non-alcoholic speciality beer: Autumn beer 0.0%
14/09/2020
"Grolsch is the first large beer brewer in the Netherlands to introduce a dark non-alcoholic beer. As the market leader in the Autumn beer segment, Grolsch offers a responsible alternative for the autumn."
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Grolsch Specialty Beers land eight prizes during the World Beer Awards
11/09/2020
"The Grolsch Speciaalbieren Kruidige Tripel, Kristalheldere Zomerbok, Krachtig Kanon, Frisse Lentebok, Puur Weizen, Klassieke Blond, Volle Dubbel and Weizen 0.0% receive special distinction."
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Veronica and Grolsch launch cross-media film platform Movies Explained
09/09/2020
"Veronica and Grolsch join forces to launch the cross-media film platform Movies Explained, which provides viewers with additional explanations, the film diary, context, facts and facts about their favourite film."
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Grolsch Craftmanship is Mastery Fund supports three local initiatives
29/06/2020
"This year, too, beer brewer Grolsch will be supporting initiatives from the region from the Grolsch Craftmanship is Mastery Fund. The three honoured projects were announced today. In addition to character and craftsmanship, which are central to Grolsch, innovation and sustainability also play an important role in these initiatives."
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Grolsch brewery almost free of gas by using heat from Twence
21/04/2020
"Today Grolsch takes another major step towards becoming a CO2-neutral beer brewery by signing a heat supply contract with Twence. "
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Grolsch aims for zero waste and takes concrete steps forward
17/04/2020
"Sustainability & Corporate Social Responsibility results for 2019 available online"
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Grolsch set to stop using disposable plastic for cans
03/03/2020
"After switching to 100% recycled can carriers, Grolsch is now introducing new cardboard packaging for cans."
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Asahi supports Climate action, offering 50,000 USD for sustainable agriculture
26/02/2020
"The grant is open to young innovators and start-ups, who will bring a solution on how we can ensure sustainable agriculture and enable farmers to adapt to climate change. The challenge is open for submissions until 20th March 2020. Are you aware of any project that could apply? Share this information within your network! More information is available at: www.lead2030.com"
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Grolsch brewery halves its CO2 emissions
20/01/2020
"As of 1 January 2020, Grolsch uses 100% green electricity from European wind turbines. "
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Grolsch brouwt bier voor KiKa
29/04/2019
"Grolsch brouwt de zevende editie voor Geniet & Geef. Geniet & Geef, de beste brouwers voor het goede doel, is een jaarlijkse initiatief waarbij horecaondernemers, Albert Heijn en Mitra geld inzamelen voor Stichting Kinderen Kankervrij (KiKa)."
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Kornuit JAJEM: nieuwe biermix van pils en jenever
29/04/2019
"Deze week komt er een volledig nieuwe biermix op de markt: Kornuit JAJEM. Een frisse combi van bier en jenever ."
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Grolsch blijft sponsor van FC Twente
16/04/2019
"Grolsch blijft sponsor van FC Twente en verlengt naamgeving stadion voor 10 jaar. Afgelopen maandag werden de handtekeningen gezet onder de nieuwe samenwerkingsovereenkomst. Grolsch blijft daarmee tot medio 2030 als sponsor én naamgever van het stadion verbonden aan de club. "
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Echt.Karakter.
04/12/2018
"Grolsch is 4 december gestart met de nieuwe campagne ECHT.KARAKTER. Grolsch wil zich als werkgever nadrukkelijker neerzetten en zichtbaarder maken."
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Grolsch 0.0% wint Gouden European Beer Star
15/11/2018
"Grolsch 0.0% is woensdag 14 november beloond met een gouden European Beer Star in de categorie ondergistend, alcoholvrij bier!"
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Brouwerij artikelen beurs bij Grolsch
01/11/2018
"Zondag 4 november opent Grolsch haar deuren voor de Algemene Brouwerijartikelenbeurs van het Grolsch Verzamelaars Gilde die voor de 25e keer georganiseerd wordt. Dit jaar speciaal bij Grolsch. "
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Duurzaam verpakken
20/09/2018
"Wij, als Grolsch, willen dat onze producten veilig, goed en zo duurzaam mogelijk verpakt worden. Kijk naar ons nieuwe Kornuit krat, helemaal van gerecycled consumentenplastic."
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Blog Anke Klumpers - Innovation Manager
17/09/2018
""Als je mij 4 jaar geleden had ik gezegd dat ik Sales zou gaan doen had ik je voor gek verklaard. Echt waar. Ik ben er over na gaan denken toen onze vorige Managing Director en Marketing Director allebei, afzonderlijk van elkaar, zeiden: “Anke, als je echt een goede marketeer wilt worden doe je er goed aan om ook sales ervaring op te doen.” En dat heb ik dus gedaan. Way out of my comfort zone maar man, wat heb ik in die 2 jaar veel geleerd!""
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Grolsch kruidige Tripel in bruine beugelfles
17/09/2018
"De bruine beugelfles van Grolsch is terug van weggeweest. Vanaf deze week brengt de bierbrouwer haar Grolsch Kruidige Tripel in de bruine beugelfles op de markt. Na de vele positieve reacties op dit speciaalbier heeft Grolsch besloten de Kruidige Tripel opnieuw te introduceren."
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De Feestfabriek en Grolsch proosten op verlenging samenwerking
09/07/2018
"Grolsch blijft de komende vijf jaar verbonden aan de Zwarte Cross en Mañana MañanaBezoekers van de Zwarte Cross en het meest relaxte festival van Nederland Mañana Mañana blijven de komende jaren proosten met Grolsch. Bierbrouwer Grolsch en organisator de Feestfabriek hebben het samenwerkingscontract opnieuw voor vijf jaar verlengd."
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Blog Zorana Vos - Regio Accountmanager Retail
09/07/2018
""Mijn liefde voor bier en interesse voor mooie merken hebben mij hier gebracht. Toen ik voor het eerst op de brouwerij kwam, onder de indruk van het imposante gebouw en de geur van hop die al reikt tot voorbij de parkeerplaats, merkte ik al gelijk dat er een fijne sfeer hing; voor mij nog onbekende mensen zeiden gedag en toonden belangstelling. Ik voelde me welkom en dit gevoel is niet meer weggegaan.""
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Popcultuurpodium Melkweg kiest voor biermerk Kornuit
06/07/2018
"Vanaf deze week kunnen de bezoekers van de Melkweg een Kornuit bestellen als ze aan de bar staan. Stichting Melkweg en Koninklijke Grolsch hebben voor het biermerk Kornuit een meerjarige samenwerking getekend. "
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Blog Christian Camps - Brand Manager Kornuit & Peroni
06/10/2017
"Het gevoel dat ik krijg wanneer ik mijn plannen goed heb uitgevoerd, en wanneer ik bijvoorbeeld onze nieuwe verpakking voor het eerst in de supermarkt zie staan of voor het eerst kan genieten van een eigen festival activatie, dat is voor mij als Brand Manager het mooiste dat er is."
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Ard Bossema nieuwe Marketing & Strategie directeur Koninklijke Grolsch
20/06/2017
"Ik kijk ernaar uit om samen met het team onze fantastische merken een nieuwe creatieve impuls te geven Met ingang van 13 juni is Ard Bossema de nieuwe Marketing & Strategie directeur van Koninklijke Grolsch N.V. "
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Stichting Pak An trapt af met de eerste drie honoreringen!
15/06/2017
"De Zwarte Cross en Grolsch zijn samen Stichting Pak An begonnen om goede ideeën voor de Achterhoek te ondersteunen van alle jongeren tussen de 18 en 80 jaar met advies, coaching, promotie en geld."
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Proef nu herfst in de Grolsch Brouwerij
15/06/2017
"Grolsch Herfstbok is al sinds circa 1920 te verkrijgen in Nederland. Maar hoe wordt het gebrouwen en bij welke gerechten drink je Grolsch Herfstbok nou eigenlijk? Beleef het tijdens de Grolsch Herfstbok Tour!"
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Inschrijving Grolsch Vakmanschap is Meesterschap Fonds geopend
15/06/2017
"Bierbrouwer Grolsch heeft de inschrijving voor het Grolsch Vakmanschap is Meesterschap Fonds 2017 opengesteld. Initiatieven die bijdragen aan de sociale en economische groei in de regio Twente en de Achterhoek kunnen zich tot en met 31 maart 2017 aanmelden."
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Grolsch/De Klok Dranken en de Graafschap tekenen nieuwe partnership overeenkomst
15/06/2017
"Betaald voetbalorganisatie De Graafschap en Koninklijke Grolsch/De klok Dranken hebben maandagavond 6 februari jl, voorafgaand aan de wedstrijd tegen SC Cambuur, hun samenwerking voor de komende jaren bekrachtigd."
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Grolsch vernieuwt verpakkingen voor pils en speciaalbieren
15/06/2017
"Bierbrouwer Grolsch vernieuwt haar pils- en speciaalbierverpakkingen voor de Nederlandse markt. 'Vakmanschap is Meesterschap' is het uitgangspunt geweest voor het nieuwe ontwerp."
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Grolsch Proefbrouwerij en Weizen-IPA
15/06/2017
"Grolsch introduceert Weizen-IPA ter ere van openstelling Proefbrouwerij"
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Grolsch introduceert Grolsch 0.0% en twee nieuwe 0.0% Radlers
15/06/2017
"Het aanbod alcoholvrij Grolsch bier breidt zich aankomende week verder uit."
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Grolsch introduceert exclusief voor horeca Grolsch ZomerWeizen
15/06/2017
"Bierbrouwer Grolsch bouwt voort op het succes van Weizen en brengt exclusief voor horeca een Grolsch ZomerWeizen op de markt. Deze nieuwe variant Weizen is vanaf de eerste week van mei tot en met het einde van de zomer in een geselecteerd aantal Grolsch horecagelegenheden en op verschillende evenementen door het hele land verkrijgbaar."
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Grolsch geeft winterseizoen een eigen bier
15/06/2017
"De harten van bokbierliefhebbers gaan aankomende week ongetwijfeld sneller kloppen. Grolsch brengt namelijk een nieuw bokbier op de markt: Grolsch Winterbok, met de zachtzoete kruidige smaak van honing en speculaas."
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Grolsch gaat voor ‘circulair’ en hergebruikt 99,8% van haar afval
15/06/2017
"Grolsch verkoopt de bierbostel die overblijft na het brouwen als veevoer aan boeren. De gist wordt hergebruikt in de farmaceutische sector en de etiketten in de baksteenindustrie. Grolsch hergebruikt maar liefst 99,8% van haar afval in de keten!"
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Grolsch Brouwerijdagen 26 en 27 mei 2016
15/06/2017
"Twee dagen zijn de deuren van de Grolsche Bierbrouwerij open voor publiek. Geïnteresseerden krijgen de kans om alles te ontdekken over Grolsch. Zo kan men kennismaken met de nieuwe verpakkingsdesigns van Grolsch en tijdens de uitgebreide rondleiding alles te weten komen over de karakteristieke pilssmaak, de unieke beugelfles en het brouwen, bottelen en distribueren van bier."
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Grolsch blijft duurzaam verduurzamen voor een inclusieve en circulaire wereld
15/06/2017
"Nieuw duurzaamheidsverslag ‘Duurzaam Verduurzamen’ online beschikbaar "
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Mooie mix van sociale en economische initiatieven tijdens Grolsch Vakmanschap en Meesterschap Fonds avond
15/06/2017
"Met het Grolsch Vakmanschap is Meesterschap Fonds wil Grolsch een bijdrage leveren aan de sociaal en economische groei in de regio. "
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