Promoting responsible alcohol consumption


Many consumers enjoy drinking beer. And we’d like to keep it that way! We’re a brewer, so of course we want to sell beer. At the same time, however, we want to watch out for the harmful effects of irresponsible alcohol consumption. It is up to us to provide good information and to act responsibly.

Grolsch supports self-regulation and control. We do not believe in banning advertising alcohol, increasing tax on beer and limiting the availability of alcoholic beverages by law. In our opinion, these are not the right measures to combat alcohol abuse. Only a targeted approach, tailored to the right demographic, will ensure that beer lovers can continue to enjoy a beer responsibly in the future.

www.aboutalcohol.com

OBJECTIVES 2021

  • New non-alcoholic and low-alcohol beers added to range
  • Increasing the availability and visibility of 0.0% beers, particularly at events, student clubs and sports canteens
  • Further roll out of our Responsible Drinking Instruction (IVA) training sessions among clients and associates
  • Replacing boarding along sports pitches with ads for 0.0% beer
  • Setting up two new partnered activities revolving around alcohol and traffic
  • Supporting initiatives to improve the visibility and awareness of FAS

Activities

100% beer, 0% alcohol

100% beer, 0% alcohol

Face-to-face training Serving Alcohol Responsibly

Face-to-face training Serving Alcohol Responsibly

Increasing awareness

Increasing awareness

Employees and responsible alcohol consumption

Employees and responsible alcohol consumption

No Alcohol During Pregnancy

No Alcohol During Pregnancy

Booze Alcohol Prevention

Booze Alcohol Prevention

Rijden zonder invloed (Don't drink & drive)

Rijden zonder invloed (Don't drink & drive)

Alcohol & Traffic Awareness at Military

Alcohol & Traffic Awareness at Military