Promoting responsible alcohol consumption


Many consumers enjoy drinking beer. And we’d like to keep it that way! We’re a brewer, so of course we want to sell beer. At the same time, however, we want to watch out for the harmful effects of irresponsible alcohol consumption. It is up to us to provide good information and to act responsibly.

Grolsch supports self-regulation and control. We do not believe in banning advertising alcohol, increasing tax on beer and limiting the availability of alcoholic beverages by law. In our opinion, these are not the right measures to combat alcohol abuse. Only a targeted approach, tailored to the right demographic, will ensure that beer lovers can continue to enjoy a beer responsibly in the future.

www.aboutalcohol.com

OBJECTIVES 2020

We will continue to promote responsible alcohol consumption in 2020 by:

  • Expanding and optimising our beer portfolio with non-alcoholic and low-alcohol beers.
  • Increasing the availability and visibility of our 0.0% beers, focusing on events, student associations and sports clubs.
  • The continued rollout of our face-to-face Responsible Alcohol (Dutch: ‘Instructie Verantwoord Alcohol (IVA)’) training courses among Grolsch customers and associates, aimed at events, student associations and sports clubs.
  • Setting up two activities with partners focusing on alcohol and traffic.
  • Undertaking and co-developing initiatives to further increase awareness of FAS in the Netherlands

 

Activities

Responsible alcohol training for bar volunteers

Responsible alcohol training for bar volunteers

100% beer, 0% alcohol

100% beer, 0% alcohol

Alco-kart: experience driving under the influence of alcohol

Alco-kart: experience driving under the influence of alcohol

Face-to-face training Instructie Verantwoord Alcoholschenken (Instruction Responsible Alcohol)

Face-to-face training Instructie Verantwoord Alcoholschenken (Instruction Responsible Alcohol)

Increasing awareness

Increasing awareness

Employees and responsible alcohol consumption

Employees and responsible alcohol consumption

No Alcohol During Pregnancy

No Alcohol During Pregnancy

Booze Alcohol Prevention

Booze Alcohol Prevention

Rijden zonder invloed (Non-drink-driving)

Rijden zonder invloed (Non-drink-driving)

Alcohol & Traffic Awareness at Military

Alcohol & Traffic Awareness at Military