Recently, advertising boards for alcoholic beer along amateur sports fields have been replaced with 0.0 displays. Over 99% of the boarding along sports fields has now been replaced. We are also working on increasing the availability of alcohol-free beer at clubs and in canteens.

Watch the video about the new face-to-face training Instructie Verantwoord Alcoholschenken (Serving Alcohol Responsibly) here.

Grolsch takes a proactive approach to communicating about responsible alcohol consumption. There are multiple ways in which we share the importance of drinking beer responsibly with our consumers, such as the educational logos on our labels, the website overalcohol.nl, and national and regional projects, such as our BOB campaign. In addition, an internal committee reviews all our ads, which must comply with the National Advertising Code for Alcoholic Beverages (STIVA) as well as our own, internal advertising code. At Grolsch, we take our responsibility seriously.

Together with the 'Rijden Zonder Invloed' campaign, we carried out various actions to make consumers and employees aware of the consequences of driving under the influence of alcohol. For example, we organized meetings for high school students. In a 3D tripping simulator, the future or starting drivers could safely experience that alcohol and traffic do not go well together. During the Grolsch Open Brewery Days, visitors could also experience what it is like to drive under the influence of alcohol. They had the opportunity to drive a so-called Alco-kart on a course, in which the kart reacts as if the driver is under the influence of alcohol. A nice example of cooperation in the field of responsible alcohol consumption. 

As a brewer, we encourage responsible alcohol consumption. Also when it comes to alcohol and traffic, because the two obviously don't go together. We like to seek cooperation in order to have as much impact as possible. Like with Veilig Verkeer Nederland, with whom we have been working on the BOB campaign for years. Together we have set up various awareness-raising activities around Alcohol & Traffic, such as during the Military Boekelo. At the BOB café on the Military grounds, visitors could get informed about the consequences of alcohol consumption in traffic. Visitors who could prove by means of a breathalyzer test at the end of the day that they were a responsible BOB were given a small gift and a tasty Grolsch 0.0% to take home.