Promoting responsible alcohol consumption


Many consumers enjoy drinking beer. And we’d like to keep it that way! We’re a brewer, so of course we want to sell beer. At the same time, however, we want to watch out for the harmful effects of irresponsible alcohol consumption. It is up to us to provide good information and to act responsibly.

Grolsch supports self-regulation and control. We do not believe in banning advertising alcohol, increasing tax on beer and limiting the availability of alcoholic beverages by law. In our opinion, these are not the right measures to combat alcohol abuse. Only a targeted approach, tailored to the right demographic, will ensure that beer lovers can continue to enjoy a beer responsibly in the future.

www.aboutalcohol.com

OBJECTIVES 2024

  • Further expand beer portfolio with alcohol-free and low-alcohol beers.
  • Increase availability and visibility of 0.0% beers at events, amongst student associations and in sports canteens.
  • Continue Responsible Drinking Ambassadors programme for employees

Activities

0.0 boarding along sports fields

0.0 boarding along sports fields

100% beer, 0% alcohol

100% beer, 0% alcohol

Face-to-face training Serving Alcohol Responsibly

Face-to-face training Serving Alcohol Responsibly

Increasing awareness

Increasing awareness

Booze Alcohol Prevention

Booze Alcohol Prevention

Rijden zonder invloed (Don't drink & drive)

Rijden zonder invloed (Don't drink & drive)

Partnership Veilig Verkeer Nederland

Partnership Veilig Verkeer Nederland