Promoting responsible alcohol consumption


Many consumers enjoy drinking beer. And we’d like to keep it that way! We’re a brewer, so of course we want to sell beer. At the same time, however, we want to watch out for the harmful effects of irresponsible alcohol consumption. It is up to us to provide good information and to act responsibly.

Grolsch supports self-regulation and control. We do not believe in banning advertising alcohol, increasing tax on beer and limiting the availability of alcoholic beverages by law. In our opinion, these are not the right measures to combat alcohol abuse. Only a targeted approach, tailored to the right demographic, will ensure that beer lovers can continue to enjoy a beer responsibly in the future.

www.aboutalcohol.com

OBJECTIVES 2019

We will continue to promote responsible alcohol consumption in 2019 by:

  • Further expanding our range of beers with non-alcoholic and low-alcohol beers.
  • Further increasing the availability and visibility of our 0.0% beers focusing on events, student associations and sports clubs.
  • Setting up two activities with partners focusing on alcohol and traffic.
  • Undertaking and co-developing initiatives to further increase awareness of FAS in the Netherlands.
  • Supporting, activating and communicating Kikid’s Booze project to increase awareness of the risks associated with alcohol consumption among young people.

Activities

Increasing awareness

Increasing awareness

Employees and responsible alcohol consumption

Employees and responsible alcohol consumption

No Alcohol During Pregnancy

No Alcohol During Pregnancy

Booze Alcohol Prevention

Booze Alcohol Prevention

Rijden zonder invloed (Non-drink-driving)

Rijden zonder invloed (Non-drink-driving)

Bob at the Military

Bob at the Military