Manager CSI & Corporate Events
"We support many projects initiatives and associations in the region. More and more, Grolsch is committed to a sustainable living environment on various fronts."
Proactive focus on diversity to grow the share of women in management positions to 30% in 2025.
- 44% of the vacancies above CLA in 2020 were filled by women
- The total amount of women above CLA increased to 17.5%
Continuation of employability office hours within Packaging/Warehouse.
This was continued in 2020 insofar as the applicable COVID-19 measures allowed this.
Organising follow-ups to several masterclasses to ensure the continued development of employees & integrated approach to leadership development at all levels.
Guaranteeing a safe workplace (at home) during COVID-19, with particular attention to physical and mental health. We also introduced a portal with health & safety information for employees.
Implementing the long-term action plans for machine safety in Packaging.
This is an ongoing project that suffered some delays in 2020. We will continue to work on this in the coming years.
Finalising further improvement of traffic and pedestrian safety on the brewery grounds.
Will be included in another project involving many floor/terrain markings in mid-2021.
Drawing up and implementing an action plan for crate sorting in the Warehouse.
Various risk inventories were drafted including an Action Plan, such as the RI&E for the crate sorting line.
Focus on and rollout of working healthily and safely (Behaviour-Based Safety).
- Preparation of the Behavioural Based Safety Program that will be implemented in our Integrated Supply Chain departments in 2021
- Start of an internal safety campaign to further improve the safety awareness of colleagues & visitors
- Implementation of an improved tool for submitting & registering internal safety messages
Jaap Hulshof, Sponsoring & Corporate Events Manager - Royal Grolsch
“Sustainability, in the broadest sense of the word, is of paramount importance to Grolsch. The environment may be the first thing that springs to mind when you think about sustainability in business, but it also involves paying attention to people, society and your local surroundings. For Grolsch, the region is incredibly important. We have many loyal fans here, the vast majority of our employees live here, and we make sure that we have good relations with our neighbours. Our social involvement is not always equally visible to everyone, but it doesn’t have to be. Fortunately, more and more people are noticing that Grolsch has committed itself to a sustainable living environment in myriad ways. I’m proud of that and we’ll happily continue to do so in the future.”
Anoukh van Baggum, Work & Health Consultant - TIGRA Twente
“I’ve been involved with Grolsch as a consultant for many years now. I know the company as an organisation with True Character; the people there are committed, passionate and proud of the brand they work for. In today’s day and age, it is important for companies to develop more specific, detailed plans with regard to Sustainable Employability: How do I keep my employees healthy and happy until they retire? At Grolsch, I have seen various initiatives arise that share the goal of boosting and maintaining employees’ sustainable employability. Grolsch emphasises the entire ‘House of Work Ability’, which, as a consultant, I can only be extremely pleased with."
Throwing food away is such a waste! That is why each year we donate our leftover Christmas hampers to Voedselbank Enschede-Haaksbergen (local food aid organization). It is nice to be able to make a modest contribution in this way to the important work that the Voedselbank does: providing direct food aid to people who are temporarily unable to help themselves, and preventing food from being wasted.
Royal Grolsch has been associated with Landschap Overijssel as a 'company friend' for years now. Earlier this year, this companionship led to the idea of jointly planting a forest: The Futureproof Kornuit Forest. This forest contains various tree species that are able to cope well with the changing climate. By planting these trees we are compensating our CO2 emissions, and together with Landschap Overijssel we are drawing attention to the topics of biodiversity and the climate. A beautiful (green) example of what can happen when organizations join forces!
Grolsch is a partner of Move2Social Twente and facilitated its closing event in 2019. Move2Social is a programme that helps new or young social entrepreneurs establish a business model to make their business successful. Over the course of three months, participants follow an intensive development programme with workshops, expert meetings and business coaching by local entrepreneurs, before ending up with a well-considered business case. At the end of the programme, ten social entrepreneurs from Twente were given the opportunity to present their business cases to a wide audience.
Grolsch feels responsible for offering its employees a safe workplace. This year, approximately 70 employees attended the annual Emergency Response (ER) Training, which consisted of a theoretical part and practical exercises. If necessary, our Emergency Response Team can take immediate action in the event of an emergency. Most Grolsch EROs work in a voluntary capacity. For Shift Team Leaders, Emergency Response is part of the job description, as is managing and guiding evacuations. In addition to this group of EROs, approximately 15 Grolsch and security employees have a First Aid certificate. If necessary, they can provide assistance in case of more serious injuries. This lets Grolsch ensure that there are always enough qualified people at hand who can provide first aid in a wide range of different situations.
Everyone knows that getting on a bike is good for you, and it’s hardly breaking news that it’s good for the environment, too. Yet, most employees still take the car to work. To stimulate commuting by bike, Grolsch partnered up with Twente Mobiel to get its employees interested in electric bicycles. Employees were given the chance to ride an electric bike for a week, which they could try for their commute. A total of 20 employees took this opportunity, with several of them also opting to purchase an electric bike after the trial ended.
We want all our employees to be and stay fit and healthy, so it is important that they know how healthy and vital they truly are. To provide insight, Grolsch offers all its employees the opportunity to take part in a ‘Vitality checkup’, which maps out potential vitality risks. The checkup focuses on health, but also explores the other parts of the House of Work Ability, such as knowledge, skills, attitude, motivation and working conditions. Employees are given personalised advice & recommendations to help them stay fit, now and in the future. We offer employees a checkup once every 3 years. These checkups took place in 2018 and 2019 and are set to continue in 2020.
On 25 May 2019, the Twente Care Centres and Tukker Truckers organised the 28th edition of the TruckRun, which saw a total of 420 trucks drive right through Twente as a huge convoy, departing from the Grolsch Veste. The TruckRun is an annual event for people with intellectual disabilities, giving them the opportunity to ride along in a truck. This was the 15th time that Grolsch participated in the event, contributing 20 trucks along with our carriers Bolk Transport and Heisterkamp.
We have always been very involved in the region, and we’d like to keep it that way! We support various initiatives, associations and projects in the brewery’s direct surroundings. We also value our relationship with our neighbours, the residents of Usselo and Boekelo. We realise that our company has an impact on our surroundings, which is why we regularly inform locals about the latest developments. We let our neighbours know when we have scheduled maintenance, for instance, or when we expect odour nuisance. In 2019, the number of odour reports dropped by approximately 30% compared to the year before. We also meet with representatives from both villages twice a year. This is greatly appreciated and our relationship with local residents and stakeholders in Boekelo/Usselo is excellent. We always strive to be a good neighbour: after all, we couldn’t and wouldn’t ever do without the people around us!
Grolsch is closely involved in the Enschedese Uitdaging (Enschede Challenge). We are part of the Match Group, in which we critically assess and process requests for assistance. As a sponsor, we also make a financial contribution to the Challenge, as well as facilitating various meetings for the organisation. In 2019, we helped organise the Loneliness Kick-off Meeting, as well as donating various items to the furniture bank, such as bar stools, showcases and a freezer.
In the Achterhoek, the Pak An Foundation helps many a dream come true, such as the MVVA Girls’ Football Academy. Not to mention the recently published book celebrating De Graafschap and 65 years of club history, the development of guitar pickups, the Stadsboerin garden, a book church in Bredevoort or the Meer Muziek in de Klas project, which aimed to reintroduce music education to primary schools. De Feestfabriek (which organises the Zwarte Cross event, among others) and Grolsch joined forces to found the Pak An Foundation to support great ideas for the Achterhoek with advice, coaching, promotion and funds. Together, we want to make sure that this beautiful region remains a great place to live for every young person out there, from 18 to 80. In 2019, 108 plans were submitted, 55 of which are given further assistance by Pak An. On top of that, this initiative has spawned an entire network of organisations and people who help or work with Pak An. A great result, and one that gives us faith that we’re doing something right.
In May 2019, seven regional projects received funding from the Grolsch Craftsmanship is Mastery Fund: The ATV Bakery, Werkraat, Studio Vol Talent, UAS Challenge, Buurt en Mobiliteit (BEMO), Stokerij Twentse Ketels and Straw Blocks Systems. A total of 55 initiatives applied for funding in 2019. To be eligible, all projects and initiatives must be based in Twente or the Achterhoek and meet certain criteria related to entrepreneurship, innovation, sustainability and character. Ultimately, the funded projects turned out to be a great mix of social and economic initiatives, with Craftsmanship and Mastery playing a distinct and unique role in every case.
More info: GCMF press release, 23 May 2019