Inclusion & well-being
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Sustainability highlights 2023Stimulate inclusion & well-being
Jaap Hulshof
Manager CSI & Corporate Events
"We support many projects initiatives and associations in the region. More and more, Grolsch is committed to a sustainable living environment on various fronts."
Stimulate inclusion & well-being
In the coming years, we will further promote diversity and inclusiveness in our workplace. We believe that everyone deserves equal treatment and support regardless of gender, age, ethnicity, sexual orientation, socio-economic background, religion, political belief or disability. The well-being of our employees is central to everything we do. But we also care about our environment, which is why we invest in social initiatives in our region.
Objective
Further roll out and promote our employee volunteer programme 'Time for Each Other'
Result
220 colleagues participated in 31 projects in 2023. Together, they devoted 1485 hours to volunteer work. For every hour of volunteer work we do, Asahi donates a sum to a charitable cause of our choice.
Objective
Keep working on awareness, training and competency regarding DE&I.
Result
Inclusive leadership training sessions were held. In addition, several initiatives were developed from our DE&I (Diversity, Equity & Inclusion) working group. These include a ‘safe going out policy’, menstrual products on toilets, a gender-neutral toilet and a female focus group.
Objective
Increase percentage of women in management positions from 22% to 26%.
Result
A 4% increase in number of women in management positions from 22% to 26%.
Objective
Achieve minimum increase of 50% in women in management positions.
Result
50/50 recruitment of men and women in management positions.
Objective
Improve Health & Safety (H&S) standards with a specific focus on machine safety and contractor management.
Result
In collaboration with AEI, several H&S standards have been improved and we have translated these into an action plan for Grolsch. For machine safety and contractor management, the multi-year and annual plan has been drawn up and is being implemented.
Result
OBJECTIVES 2024
- 35% of colleagues have participated in a ‘Time for Each Other’ project
- Increase percentage of women in management positions from 26% to 29%
- Achieve minimum increase of 50% in women in management positions
- Engagement score for DE&I maintained at 80
- Further embedding of our Health & Safety (H&S) culture (safety awareness) via the Icare programme across our entire company, with this year’s focus on managers conducting an effective Icare conversation on health and safety. Our key points this year are H&S leadership and ownership
- Further rollout of the multi-year plans for our H&S standards
Jaap Hulshof, Sponsoring & Corporate Events Manager - Royal Grolsch
“Sustainability, in the broadest sense of the word, is of paramount importance to Grolsch. The environment may be the first thing that springs to mind when you think about sustainability in business, but it also involves paying attention to people, society and your local surroundings. For Grolsch, the region is incredibly important. We have many loyal fans here, the vast majority of our employees live here, and we make sure that we have good relations with our neighbours. Our social involvement is not always equally visible to everyone, but it doesn’t have to be. Fortunately, more and more people are noticing that Grolsch has committed itself to a sustainable living environment in myriad ways. I’m proud of that and we’ll happily continue to do so in the future.”
Activities
Volunteer programme 'Time for Each Other'
At Grolsch, in addition to producing, distributing and selling our great beers, we think it is important to pay attention to the world around us. That is why we have developed the volunteer programme 'Time for Each Other'. Under this programme, all Grolsch employees are allowed to volunteer for two working days a year (16 hours). You receive these two days from Grolsch, which means that you can do this during working hours and do not have to take days off work. A fantastic opportunity to get away from your daily routine and do something meaningful for someone else!
Christmas boxes for the Voedselbank
Throwing food away is such a waste! That is why each year we donate our leftover Christmas hampers to Voedselbank Enschede-Haaksbergen (local food aid organization). It is nice to be able to make a modest contribution in this way to the important work that the Voedselbank does: providing direct food aid to people who are temporarily unable to help themselves, and preventing food from being wasted.
Internal safety campaign
Safe workplace
Grolsch feels responsible for offering its employees a safe workplace. This year, approximately 70 employees attended the annual Emergency Response (ER) Training, which consisted of a theoretical part and practical exercises. If necessary, our Emergency Response Team can take immediate action in the event of an emergency. Most Grolsch EROs work in a voluntary capacity. For Shift Team Leaders, Emergency Response is part of the job description, as is managing and guiding evacuations. In addition to this group of EROs, approximately 15 Grolsch and security employees have a First Aid certificate. If necessary, they can provide assistance in case of more serious injuries. This lets Grolsch ensure that there are always enough qualified people at hand who can provide first aid in a wide range of different situations.
Grolsch trucks at the TruckRun
The TruckRun is an annual event for people with intellectual disabilities, giving them the opportunity to ride along in a truck. Grolsch has been participating in the event for years, contributing 20 trucks along with our carriers Bolk Transport and Heisterkamp.
Grolsch Seats
Being a good neighbour
We have always been very involved in the region, and we’d like to keep it that way! We support various initiatives, associations and projects in the brewery’s direct surroundings. We also value our relationship with our neighbours, the residents of Usselo and Boekelo. We realise that our company has an impact on our surroundings, which is why we regularly inform locals about the latest developments. We let our neighbours know when we have scheduled maintenance, for instance, or when we expect odour nuisance. In 2019, the number of odour reports dropped by approximately 30% compared to the year before. We also meet with representatives from both villages twice a year. This is greatly appreciated and our relationship with local residents and stakeholders in Boekelo/Usselo is excellent. We always strive to be a good neighbour: after all, we couldn’t and wouldn’t ever do without the people around us!
Making a change with Pak An!
In the Achterhoek, the Pak An Foundation helps many a dream come true, such as the MVVA Girls’ Football Academy. Not to mention the recently published book celebrating De Graafschap and 65 years of club history, the development of guitar pickups, the Stadsboerin garden, a book church in Bredevoort or the Meer Muziek in de Klas project, which aimed to reintroduce music education to primary schools. De Feestfabriek (which organises the Zwarte Cross event, among others) and Grolsch joined forces to found the Pak An Foundation to support great ideas for the Achterhoek with advice, coaching, promotion and funds. Together, we want to make sure that this beautiful region remains a great place to live for every young person out there, from 18 to 80.
