Our ambition is to produce more beer with even less water. We always want to improve and strive to cut back the amount of water we use per hectolitre of beer. At the same time, we will continue to work towards guaranteeing the availability of high-quality water now and in the future.
In 2019, we needed 3.36 hectolitres of water to produce 1 hectolitre of beer, representing a 30% drop in water consumption compared to 2005. We used slightly more water in 2019 than in 2018, because of our greater product variety and reduced packaging efficiency. The Pilot brewery was also used more and more often for brewing new beers, which reduced our water efficiency because of the small quantities of beer involved.
Our ambition is to use less than 3 hl/hl of water by 2025. Given the way the market is developing, achieving this goal will be challenging. Naturally, we will be doing everything we can next year to make progress and cut back how much water we use.
In the coming year, we want to continue to reduce our water consumption per hectolitre of beer with the help of several projects, including: