Our country has increasingly faced drought and water scarcity in recent years. To raise water awareness and invest together in new living labs and business cases that contribute to Twente's resilience to drought and water scarcity, several parties have joined forces. Under the name 'Our Blue Gold', Waterschap Vechtstromen, Vitens, Koninklijke Grolsch, University of Twente, Saxion University of Applied Sciences and Pioneering Foundation are teaming up to tackle water scarcity in the Twente region.

Various initiatives have been set in motion within our production departments to ensure that a sustainable way of thinking is or becomes the standard with all colleagues. One example is the daily discussing of water and energy reduction at filling line/area level, so that deviations can be spotted more quickly and actions can be taken to solve the problem quickly. There is also a weekly consultation between our sustainability engineers and our operators to further develop and implement ideas and initiatives from the teams, resulting in the realization of sustainable savings. Brainstorming sessions have in addition been held with all operators, technicians and team leaders from packaging.

By optimizing the settings of our vacuum pumps in the filling lines, we have achieved a significant reduction on several filling lines. 

Our Packaging department works with the ‘get basics right’ programme. In recent years, we have focused on 5S audits, among other things, as well as making sure that all required follow-up actions are taken quickly in order to resolve any issues as quickly as possible, reducing unnecessary water use.