Perhaps it is the spirit of the times or the result of a worldwide pandemic, but there seems to be a greater need these days to create your own moments of happiness and rest. Some do it with meditation, others with sports or listening to a podcast. The goal is the same in all cases: a moment in which you slow down. Or in Grolsch terms: moments when you don't give 100%, but the full 0.0%. In order to facilitate these 0.0% moments, Grolsch is launching Grolsch 0.0 FM today, in cooperation with Radio Veronica: a digital radio station with soothing beer sounds so that you can enjoy the moment, at any time.  

 

A sonic beer experience can be heard on Grolsch 0.0 FM 24 hours a day, seven days a week. Opening, pouring and blowing on a beer bottle, they all pass by. The audio was recorded especially for 0.0 FM in the Grolsch brewery in Enschede: the 0.0% beer bottles (such as 0.0% Radler and the Weizen 0.0%) are the instruments and the copper brewing kettles are used as sound bowls. 

In order to support the launch, Radio Veronica is dedicated to Grolsch 0.0 FM this week. In each programme, you will hear a well-known track blown onto a Grolsch 0.0% bottle. Listeners who guess the song correctly have a chance of winning a week in the Grolsch Camper (from the commercial) with pocket money.

Ellen Slaa Kamphuis, Brand Manager Grolsch: 'We just started with the new Grolsch alcohol-free campaign on TV and we wanted to add something playful to it. Through this digital radio station, our 0.0% beer will not only be tasted and seen in the coming months, but also heard. A unique Grolsch experience that you can enjoy at any time of the day'.

Grolsch 0.0 FM can be listened to this week via the Radio Veronica channels and in the coming months via JUKE, and is thus available on (almost) all devices: from smartphones to smart speakers, from Sonos to Apple carplay. 

Grolsch 0.0 FM is part of the Grolsch Proef Karakter campaign that is currently running.  Besides the radio campaign, spots on other radio stations of Talpa Network and social media are used as well. Grolsch 0.0 FM was developed in collaboration with Talpa Media Solutions & the Bureau.