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9 March 2023

Grolsch introduces new alcohol-free special beer: Zomertijd 0.0%

A summery blonde beer, mildly bitter and fruity in taste
After the successful introduction of Grolsch Herfstbier 0.0% and Weizen 0.0%, Grolsch is now introducing a summery 0.0% special beer: Grolsch Zomertijd 0.0%. Grolsch thus offers a responsible alcohol-free alternative to enjoy in spring and summer. With this introduction, Grolsch is responding to the growing demand for alcohol-free special beers in the Netherlands.
Grolsch Zomertijd 0.0%
'Consumers are paying more and more attention to their health, but they still want to enjoy a good beer,' says Ellen Slaa, Brand Manager Koninklijke Grolsch. 'That's why we are introducing a new alcohol-free special beer. Grolsch Zomertijd 0.0% is mildly bitter and fruity in taste. Blonde beer with notes of passion fruit and grapefruit. So pour summer into your glass and toast to time together!'
Alcohol-free beer increasingly popular
The popularity of alcohol-free beers in the Netherlands is increasing dramatically. Increasingly, consumers prefer alcohol-free to alcoholic or low-alcohol beer. 'Our alcohol-free range has already expanded considerably in recent years'. Summertime 0.0% is the seventh alcohol-free product in the Grolsch range after Grolsch 0.0%, Grolsch Weizen 0.0%, Grolsch Herfstbier 0.0%, Grolsch 0.0% Radler Lemon, Grolsch 0.0% Radler Lime and Grolsch 0.0% Radler Minder Zoet. 'We see an increase in demand for alcohol-free beer, especially alcohol-free speciality beers. Summertime 0.0% perfectly meets this demand," says Slaa. "This summer, you can enjoy the taste of Zomertijd 0.0% on your balcony, in the garden or on the terrace. Drink it nice and cold between 5 and 6 degrees'. 
Support and availability
Grolsch Zomertijd 0.0% will be available from 6 March in both supermarkets and on-trade outlets throughout the Netherlands. The introduction will be supported via social media and on the shop floor, among others.  The product will be available until mid-September, i.e. during the summer time period.