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23 January 2024

Grolsch new partner Eye Filmmuseum

'Craftsmanship is Mastery'. That Grolsch slogan also applies to Eye Film Museum, which encourages film talent in all facets through various educational programmes and traineeships. In addition, this motto also applies to Eye's rich collection, the national film heritage, where films are restored, conserved and digitised with great passion and knowledge.
Eye Filmmuseum is delighted to embrace a new partner that dares to take several ambitious steps in terms of sustainability. For instance, the Grolsch brewery has already largely switched from fossil energy to renewable energy, last year it introduced a new crate made 98 per cent from old crates and the brewer is also taking sustainable steps in the social field with its own employee volunteering programme.
Bregtje van der Haak, director Eye Filmmuseum: 'Craftsmanship is a shared value for Grolsch and Eye Filmmuseum. We also share a great love for film. The fact that Grolsch is one of the most sustainable breweries in the Netherlands is a plus for us. We are therefore extremely proud of this collaboration and look forward to celebrating the celebration of film together.'
Remco van der Meer, Sales Lead at Grolsch: 'Grolsch has been closely involved in Dutch film culture for years. We are therefore very proud of the collaboration with Eye Filmmuseum. Grolsch and Eye find each other not only in passion for craftsmanship, but also in sharing meaningful experiences. We are very much looking forward to everything this collaboration has to offer!'

Foto: Corinne de Korver