Grolsch Seats
For some time now, we have been giving away several of our Grolsch business seats in the Adelaarshorst, the home ground of Go Ahead Eagles football club, to supporters who would usually not have the mobility needed to come to a match due to a serious illness or accident, with the goal of giving these supporters a great afternoon or evening watching their Go Ahead Eagles. Many fans have been able to enjoy ‘these special seats for special supporters’ since the project was started.
Since 2017, we have been involved in a similar project with De Graafschap. Together with the football club, we give away two VIP tickets to every home game to locals who have shown themselves to be exceptionally good neighbours. This project, too, has met with a great reception.