Peroni Nastro Azzurro 0.0%, Asahi Europe & International's premium Italian beer brand, today announced a new global partnership with Ferrari. The multi-year partnership will see Peroni Nastro Azzurro 0.0% enter a new chapter alongside the Scuderia Ferrari and Ferrari Challenge Trofeo Pirelli series, continuing the motorsport partnership.

 

A destined relationship between two Italian icons, the collaboration will celebrate the passion and style of both Peroni Nastro Azzurro 0.0% and Ferrari and aims to elevate the racing experience for fans around the world.

 

Paolo Lanzarotti, Chief Executive Officer at Asahi Europe & International said:

"We are incredibly proud to launch our new global partnership with Ferrari today. Through this partnership, we plan to make every moment even more beautiful for the fans who make this sport so special and who embody the passion and flair so essential to both Peroni Nastro Azzurro 0.0% and Ferrari. With the launch of our limited edition Tifosi Nastro Azzurro 0.0% bottles, we begin this collaboration exactly as we intend to continue - a celebration of and collaboration with the fans."

 

Frédéric Vasseur, Team Principal at Scuderia Ferrari said:

"We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having both brands visible at the top of motorsport contributes to Italy's strong visibility on the world stage. Our two great companies share many values, such as attention to detail and style, but also the ability to combine tradition and innovation in our respective fields. I look forward to our collaboration with Peroni Nastro Azzurro 0.0%, which will prove to be a great success for both parties."

During the collaboration, Peroni Nastro Azzurro 0.0% will be visible, including branding on the cars and uniforms of Scuderia Ferrari's drivers. The Italian beer brand will also collaborate with Scuderia Ferrari to create customised social media content as a special greeting to fans offering special access to the team and unleashing the Italian passion in them all.

 

Peroni Nastro Azzurro 0.0% will also partner with the Ferrari Challenge Trofeo Pirelli series. Ferrari Challenge Trofeo Pirelli is the most renowned single-marque championship, which for more than 30 years has brought together dream cars and esteemed drivers on the world's most picturesque circuits. Peroni Nastro Azzurro 0.0% will also be visible at Ferrari Challenge Trofeo Pirelli events through branding touchpoints.

 

The partnership plays a key role in the ambitions of the Peroni brand's parent company, Asahi Europe & International - which also includes Grolsch - , to have 20% of their portfolio made up of alcohol-free products by 2030 and is perfectly positioned to support increased consumer demand for alcohol-free drinks. Peroni Nastro Azzurro 0.0% is made with Italian passion and flair, to deliver a refreshing beer with 0.0% alcohol.

 

The partnership is in line with parent company Asahi Europe & International's ambition to dedicate 20% of their portfolio to alcohol-free products by 2030. Globally, the volume of alcohol-free and low-alcohol beverages grew 9% in 2022 and is expected to exceed 7% year-on-year by 2027.

 

Asahi Europe & International is committed to promoting responsible drinking and supports increased consumer demand for alcohol-free drinks. Peroni Nastro Azzurro 0.0% invites consumers to feel free and live every moment safely and in style. It inspires them to drink less by offering an ambitious choice that fits their lifestyle.